A/B Testing

Gain market share and customer base information about the top A/B Testing software. Check out our list of A/B Testing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

144163

Companies

818

Movements

Categories related to A/B Testing

Top 5 A/B Testing technologies in 2023

Over 144,163 companies are using A/B Testing tools. Optimizely with 32.95% market share (47,501 customers), Crazy Egg with 27.97% market share (40,326 customers), Zoho PageSense with 7.10% market share (10,230 customers),

Optimizely

32.95 %

Market Share

47501

Customers
Crazy Egg

27.97 %

Market Share

40326

Customers
Zoho PageSense

7.10 %

Market Share

10230

Customers
Hello Bar

5.47 %

Market Share

7891

Customers
Adobe Target

4.85 %

Market Share

6989

Customers
Others

21.66 %

Market Share

31226

Customers

A/B Testing Customers by Employee Size

The majority of A/B Testing category falls in the company size of 0 - 9 employees (74,603 companies), 20 - 49 employees (38,666 companies), 10 - 19 employees (14,655 companies).

A/B Testing Customers by Geography

Companies using A/B Testing technology software are majorly from the United States with 109,754 (72.04%), United Kingdom with 12,462 (8.18%), Canada with 5,999 (3.94%) customers respectively.

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A/B Testing Customers by Industry

Top industries that use A/B Testing for Professional Services (36,328), Technology (19,408), Retail and CPG (17,138).

Market Share for Top A/B Testing Technologies

Analyze the market share of popular A/B Testing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Optimizely	47501	32.95 (%)
2	Crazy Egg	40326	27.97 (%)
3	Zoho PageSense	10230	7.10 (%)
4	Hello Bar	7891	5.47 (%)
5	Adobe Target	6989	4.85 (%)
6	SpeedCurve	5393	3.74 (%)
7	Ezoic	5223	3.62 (%)
8	Justuno	4421	3.07 (%)
9	AB Tasty	3504	2.43 (%)
10	Ometrics	3481	2.41 (%)
11	Kameleoon	1911	1.33 (%)
12	Webtrends	1369	0.95 (%)
13	Insider	1299	0.90 (%)
14	VWO Testing	1043	0.72 (%)
15	Omniconvert	549	0.38 (%)
16	Zarget	389	0.27 (%)
17	SiteGainer	360	0.25 (%)
18	SiteSpect	341	0.24 (%)
19	Cloud.IQ	206	0.14 (%)
20	Thrive Optimize	193	0.13 (%)
21	UsabilityHub	187	0.13 (%)
22	Convertize	176	0.12 (%)
23	PageWiz	148	0.10 (%)
24	Plumb5	120	0.08 (%)
25	Oracle Maxymiser	116	0.08 (%)
26	Conductrics	109	0.08 (%)
27	Nelio A/B Testing	88	0.06 (%)
28	HumCommerce	79	0.05 (%)
29	RankScience	73	0.05 (%)
30	Persado	69	0.05 (%)
31	Cordial	48	0.03 (%)
32	Splitly	44	0.03 (%)
33	ion interactive	42	0.03 (%)
34	Convert Experiences	38	0.03 (%)
35	ChangeAgain	32	0.02 (%)
36	Experiment Engine	26	0.02 (%)
37	Marketing Optimizer	25	0.02 (%)
38	Naytev	14	0.01 (%)
39	8Seconds	13	0.01 (%)
40	Lander	12	0.01 (%)
41	SparkPage	12	0.01 (%)
42	Maxymizely	12	0.01 (%)
43	EyesDecide	10	0.01 (%)
44	Clickthroo	10	0.01 (%)
45	Omniata	6	0.00 (%)
46	OpenText Optimost	6	0.00 (%)
47	AdBasis	5	0.00 (%)
48	BeamPulse	4	0.00 (%)
49	Payboard	4	0.00 (%)
50	GrowthGiant	4	0.00 (%)
51	CBSplit	3	0.00 (%)
52	Proctor by Indeed	3	0.00 (%)
53	Amazon A/B Testing	2	0.00 (%)
54	RaiseMetrics	2	0.00 (%)
55	invesp Pii Testing Engine	2	0.00 (%)

Technology	Market share
Optimizely	32.95 (%)
Crazy Egg	27.97 (%)
Zoho PageSense	7.10 (%)
Hello Bar	5.47 (%)
Adobe Target	4.85 (%)
SpeedCurve	3.74 (%)
Ezoic	3.62 (%)
Justuno	3.07 (%)
AB Tasty	2.43 (%)
Ometrics	2.41 (%)
Kameleoon	1.33 (%)
Webtrends	0.95 (%)
Insider	0.90 (%)
VWO Testing	0.72 (%)
Omniconvert	0.38 (%)
Zarget	0.27 (%)
SiteGainer	0.25 (%)
SiteSpect	0.24 (%)
Cloud.IQ	0.14 (%)
Thrive Optimize	0.13 (%)
UsabilityHub	0.13 (%)
Convertize	0.12 (%)
PageWiz	0.10 (%)
Plumb5	0.08 (%)
Oracle Maxymiser	0.08 (%)
Conductrics	0.08 (%)
Nelio A/B Testing	0.06 (%)
HumCommerce	0.05 (%)
RankScience	0.05 (%)
Persado	0.05 (%)
Cordial	0.03 (%)
Splitly	0.03 (%)
ion interactive	0.03 (%)
Convert Experiences	0.03 (%)
ChangeAgain	0.02 (%)
Experiment Engine	0.02 (%)
Marketing Optimizer	0.02 (%)
Naytev	0.01 (%)
8Seconds	0.01 (%)
Lander	0.01 (%)
SparkPage	0.01 (%)
Maxymizely	0.01 (%)
EyesDecide	0.01 (%)
Clickthroo	0.01 (%)
Omniata	0.00 (%)
OpenText Optimost	0.00 (%)
AdBasis	0.00 (%)
BeamPulse	0.00 (%)
Payboard	0.00 (%)
GrowthGiant	0.00 (%)
CBSplit	0.00 (%)
Proctor by Indeed	0.00 (%)
Amazon A/B Testing	0.00 (%)
RaiseMetrics	0.00 (%)
invesp Pii Testing Engine	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top A/B Testing software market leaders?

Top leaders in the category for A/B Testing software are Optimizely, Crazy Egg, Zoho PageSense. Here, you can view a full list of A/B Testing tools in the market.

How many companies use A/B Testing software these days?

Around the world in 2023, over 172,923 companies are currently using one or more A/B Testing software. Out of these, there are 109,754 companies using A/B Testing tools that are originally from the United States .

Which company has the most significant market share in the A/B Testing software space?

The top few companies that have the most significant market share in the A/B Testing space are Optimizely with 32.95 % of market share, and Crazy Egg with 27.97 % of market share and Zoho PageSense with 7.10 % of market share . Check for other A/B Testing technologies market share here.