Ad Exchange

Gain market share and customer base information about the top Ad Exchange software. Check out our list of Ad Exchange Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

1156023

Companies

2014

Movements

Categories related to Ad Exchange

Top 5 Ad Exchange technologies in 2023

Over 1,156,023 companies are using Ad Exchange tools. Google Doubleclick with 93.05% market share (1,075,669 customers), Bing Ads with 4.93% market share (56,991 customers), Rubicon Project with 1.53% market share (17,736 customers),

Google Doubleclick

93.05 %

Market Share

1075669

Customers
Bing Ads

4.93 %

Market Share

56991

Customers
Rubicon Project

1.53 %

Market Share

17736

Customers
PulsePoint

0.17 %

Market Share

1914

Customers
OpenX

0.07 %

Market Share

792

Customers
Others

0.25 %

Market Share

2921

Customers

Ad Exchange Customers by Employee Size

The majority of Ad Exchange category falls in the company size of 0 - 9 employees (292,738 companies), 20 - 49 employees (125,971 companies), 10 - 19 employees (54,654 companies).

Ad Exchange Customers by Geography

Companies using Ad Exchange technology software are majorly from the United States with 333,972 (67.24%), United Kingdom with 47,562 (9.58%), Canada with 25,864 (5.21%) customers respectively.

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Ad Exchange Customers by Industry

Top industries that use Ad Exchange for Professional Services (160,076), Retail and CPG (122,691), Technology (53,413).

Market Share for Top Ad Exchange Technologies

Analyze the market share of popular Ad Exchange technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Doubleclick	1075669	93.05 (%)
2	Bing Ads	56991	4.93 (%)
3	Rubicon Project	17736	1.53 (%)
4	PulsePoint	1914	0.17 (%)
5	OpenX	792	0.07 (%)
6	SmartyAds	710	0.06 (%)
7	AdJug	556	0.05 (%)
8	LiveIntent	501	0.04 (%)
9	MediaAlpha	488	0.04 (%)
10	FreeWheel	423	0.04 (%)
11	Jelli	113	0.01 (%)
12	Spoutable	72	0.01 (%)
13	Content.ad	22	0.00 (%)
14	Collective	15	0.00 (%)
15	RealVu	11	0.00 (%)
16	AcceptableAds Exchange (AAX)	7	0.00 (%)
17	Rubicon Buyer Cloud	3	0.00 (%)

Technology	Market share
Google Doubleclick	93.05 (%)
Bing Ads	4.93 (%)
Rubicon Project	1.53 (%)
PulsePoint	0.17 (%)
OpenX	0.07 (%)
SmartyAds	0.06 (%)
AdJug	0.05 (%)
LiveIntent	0.04 (%)
MediaAlpha	0.04 (%)
FreeWheel	0.04 (%)
Jelli	0.01 (%)
Spoutable	0.01 (%)
Content.ad	0.00 (%)
Collective	0.00 (%)
RealVu	0.00 (%)
AcceptableAds Exchange (AAX)	0.00 (%)
Rubicon Buyer Cloud	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Ad Exchange software market leaders?

Top leaders in the category for Ad Exchange software are Google Doubleclick, Bing Ads, Rubicon Project. Here, you can view a full list of Ad Exchange tools in the market.

How many companies use Ad Exchange software these days?

Around the world in 2023, over 582,843 companies are currently using one or more Ad Exchange software. Out of these, there are 333,972 companies using Ad Exchange tools that are originally from the United States .

Which company has the most significant market share in the Ad Exchange software space?

The top few companies that have the most significant market share in the Ad Exchange space are Google Doubleclick with 93.05 % of market share, and Bing Ads with 4.93 % of market share and Rubicon Project with 1.53 % of market share . Check for other Ad Exchange technologies market share here.