Advertising

Gain market share and customer base information about the top Advertising software. Check out our list of Advertising Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

148

Technologies

446765

Companies

9759

Movements

Categories related to Advertising

Top 5 Advertising technologies in 2023

Over 446,765 companies are using Advertising tools. Google Ads with 22.60% market share (100,984 customers), AdRoll with 10.23% market share (45,690 customers), Outbrain with 9.40% market share (41,980 customers),

Google Ads

22.60 %

Market Share

100984

Customers
AdRoll

10.23 %

Market Share

45690

Customers
Outbrain

9.40 %

Market Share

41980

Customers
Criteo

7.79 %

Market Share

34804

Customers
NetSuite

5.70 %

Market Share

25476

Customers
Others

44.28 %

Market Share

197831

Customers

Advertising Customers by Employee Size

The majority of Advertising category falls in the company size of 0 - 9 employees (114,752 companies), 20 - 49 employees (92,810 companies), 100 - 249 employees (40,123 companies).

Advertising Customers by Geography

Companies using Advertising technology software are majorly from the United States with 196,054 (66.44%), United Kingdom with 26,875 (9.11%), Canada with 14,654 (4.97%) customers respectively.

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Advertising Customers by Industry

Top industries that use Advertising for Professional Services (301,500), Technology (114,486), Retail and CPG (97,634).

Market Share for Top Advertising Technologies

Analyze the market share of popular Advertising technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Ads	100984	22.60 (%)
2	AdRoll	45690	10.23 (%)
3	Outbrain	41980	9.40 (%)
4	Criteo	34804	7.79 (%)
5	NetSuite	25476	5.70 (%)
6	Vidyard	24292	5.44 (%)
7	Asana	21701	4.86 (%)
8	Smartsheet	18632	4.17 (%)
9	SEMrush	15694	3.51 (%)
10	WordStream Advisor	13192	2.95 (%)
11	monday.com	11274	2.52 (%)
12	Smart AdServer	10529	2.36 (%)
13	Reviews.co.uk	8941	2.00 (%)
14	Tapfiliate	5558	1.24 (%)
15	Ezoic	5220	1.17 (%)
16	Demandbase	4716	1.06 (%)
17	Workfront	4459	1.00 (%)
18	Justuno	4421	0.99 (%)
19	SendPulse	4194	0.94 (%)
20	Qzzr	4144	0.93 (%)
21	SinglePlatform	3357	0.75 (%)
22	Yellow Pages	3220	0.72 (%)
23	Nosto	2851	0.64 (%)
24	Cxense	2753	0.62 (%)
25	Marketing 360	2582	0.58 (%)
26	AdThrive	2456	0.55 (%)
27	Bannersnack	1342	0.30 (%)
28	Flite	1254	0.28 (%)
29	BidSwitch	1161	0.26 (%)
30	Assembla	1036	0.23 (%)
31	Picreel	1011	0.23 (%)
32	AppNexus Direct	1005	0.22 (%)
33	TUNE Marketing Console	883	0.20 (%)
34	Komoona	880	0.20 (%)
35	Accelo	860	0.19 (%)
36	Rocket Fuel	831	0.19 (%)
37	SocialEngine Cloud	830	0.19 (%)
38	Workamajig	696	0.16 (%)
39	Appforma	692	0.15 (%)
40	FreshBooks	667	0.15 (%)
41	YuMe	487	0.11 (%)
42	Adpushup	443	0.10 (%)
43	Shape.io	440	0.10 (%)
44	MEDIAV	434	0.10 (%)
45	AdPlugg	399	0.09 (%)
46	Marin Software	381	0.09 (%)
47	Chango	365	0.08 (%)
48	Aniview	360	0.08 (%)
49	Browsi	311	0.07 (%)
50	Admiral	275	0.06 (%)
51	Bannerflow	272	0.06 (%)
52	ActiveCollab	272	0.06 (%)
53	Resource Guru	262	0.06 (%)
54	Sortable	258	0.06 (%)
55	Advanse	238	0.05 (%)
56	Adwisely	212	0.05 (%)
57	Neustar	190	0.04 (%)
58	Bizo	187	0.04 (%)
59	BrightRoll	185	0.04 (%)
60	Admost Mediation Router	182	0.04 (%)
61	ConversionRuler	177	0.04 (%)
62	FunctionFox	174	0.04 (%)
63	MediaRadar	156	0.03 (%)
64	Roku OneView (formerly Dataxu)	150	0.03 (%)
65	Smartly.io	147	0.03 (%)
66	Mvix Digital Signage	142	0.03 (%)
67	TapClicks	141	0.03 (%)
68	Blockthrough	127	0.03 (%)
69	Glip	126	0.03 (%)
70	adCore	123	0.03 (%)
71	GoBig, Inc.	121	0.03 (%)
72	WhatRunsWhere	120	0.03 (%)
73	DeltaX	111	0.02 (%)
74	BEYABLE	106	0.02 (%)
75	Quotient Digital Out-of-Home	96	0.02 (%)
76	Favro	95	0.02 (%)
77	ReportGarden	93	0.02 (%)
78	Scoro	91	0.02 (%)
79	Frequency	91	0.02 (%)
80	YellowHammer	91	0.02 (%)
81	Pear Commerce	89	0.02 (%)
82	Qwaya	84	0.02 (%)
83	Driftrock Flow	80	0.02 (%)
84	ADSHIFT	79	0.02 (%)
85	Boost Media	77	0.02 (%)
86	Yodle	76	0.02 (%)
87	Simulmedia	76	0.02 (%)
88	Etarget	75	0.02 (%)
89	Easy Projects	72	0.02 (%)
90	Stupeflix Studio	71	0.02 (%)
91	ProofHub	66	0.01 (%)
92	Broadstreet	63	0.01 (%)
93	Piksel	54	0.01 (%)
94	WorkBook	49	0.01 (%)
95	Click2Mail Mailing Online	43	0.01 (%)
96	Danads	40	0.01 (%)
97	Boostable	39	0.01 (%)
98	AdStage	38	0.01 (%)
99	FatTail	33	0.01 (%)
100	Wurl	31	0.01 (%)
101	Spongecell	30	0.01 (%)
102	TimeHero	30	0.01 (%)
103	Workgroups DaVinci	30	0.01 (%)
104	Finelink 2.0	29	0.01 (%)
105	YoSpace	29	0.01 (%)
106	Madgicx	28	0.01 (%)
107	RocketROI	27	0.01 (%)
108	Mad Ads Media	25	0.01 (%)
109	AdXcel	25	0.01 (%)
110	Yahoo Ad Tech	24	0.01 (%)
111	Comcast Technology Solutions (CTS)	23	0.01 (%)
112	Amsive	21	0.00 (%)
113	EverThere	20	0.00 (%)
114	truDigital Signage	19	0.00 (%)
115	Kritter	16	0.00 (%)
116	Zalster	16	0.00 (%)
117	Quarizmi	14	0.00 (%)
118	Ad Proof	14	0.00 (%)
119	Mabaya	14	0.00 (%)
120	AdLeg	13	0.00 (%)
121	TLV Media	12	0.00 (%)
122	Storefront Social	12	0.00 (%)
123	Ignitur	11	0.00 (%)
124	Direct Mail Manager	11	0.00 (%)
125	Hyperlocology	10	0.00 (%)
126	Pixability	10	0.00 (%)
127	WordCom	10	0.00 (%)
128	AdImpact	10	0.00 (%)
129	Social Ads Tool	9	0.00 (%)
130	SimpleFeed	9	0.00 (%)
131	Taykey	8	0.00 (%)
132	Enplug DisplayOS	8	0.00 (%)
133	ConvertMedia	8	0.00 (%)
134	Rontar	7	0.00 (%)
135	Doorboost	7	0.00 (%)
136	Atlas Action Tags	6	0.00 (%)
137	SignEdge	6	0.00 (%)
138	Akamai Acerno	4	0.00 (%)
139	Adform FLOW	4	0.00 (%)
140	Teacup Analytics	4	0.00 (%)
141	AdYapper	3	0.00 (%)
142	Infillion	3	0.00 (%)
143	Brierley LoyaltyOnDemand	2	0.00 (%)
144	Moloco Ads	2	0.00 (%)
145	Leadza	2	0.00 (%)
146	Releadgion	2	0.00 (%)
147	MuxIP	2	0.00 (%)
148	Epom Ad Server	2	0.00 (%)

Technology	Market share
Google Ads	22.60 (%)
AdRoll	10.23 (%)
Outbrain	9.40 (%)
Criteo	7.79 (%)
NetSuite	5.70 (%)
Vidyard	5.44 (%)
Asana	4.86 (%)
Smartsheet	4.17 (%)
SEMrush	3.51 (%)
WordStream Advisor	2.95 (%)
monday.com	2.52 (%)
Smart AdServer	2.36 (%)
Reviews.co.uk	2.00 (%)
Tapfiliate	1.24 (%)
Ezoic	1.17 (%)
Demandbase	1.06 (%)
Workfront	1.00 (%)
Justuno	0.99 (%)
SendPulse	0.94 (%)
Qzzr	0.93 (%)
SinglePlatform	0.75 (%)
Yellow Pages	0.72 (%)
Nosto	0.64 (%)
Cxense	0.62 (%)
Marketing 360	0.58 (%)
AdThrive	0.55 (%)
Bannersnack	0.30 (%)
Flite	0.28 (%)
BidSwitch	0.26 (%)
Assembla	0.23 (%)
Picreel	0.23 (%)
AppNexus Direct	0.22 (%)
TUNE Marketing Console	0.20 (%)
Komoona	0.20 (%)
Accelo	0.19 (%)
Rocket Fuel	0.19 (%)
SocialEngine Cloud	0.19 (%)
Workamajig	0.16 (%)
Appforma	0.15 (%)
FreshBooks	0.15 (%)
YuMe	0.11 (%)
Adpushup	0.10 (%)
Shape.io	0.10 (%)
MEDIAV	0.10 (%)
AdPlugg	0.09 (%)
Marin Software	0.09 (%)
Chango	0.08 (%)
Aniview	0.08 (%)
Browsi	0.07 (%)
Admiral	0.06 (%)
Bannerflow	0.06 (%)
ActiveCollab	0.06 (%)
Resource Guru	0.06 (%)
Sortable	0.06 (%)
Advanse	0.05 (%)
Adwisely	0.05 (%)
Neustar	0.04 (%)
Bizo	0.04 (%)
BrightRoll	0.04 (%)
Admost Mediation Router	0.04 (%)
ConversionRuler	0.04 (%)
FunctionFox	0.04 (%)
MediaRadar	0.03 (%)
Roku OneView (formerly Dataxu)	0.03 (%)
Smartly.io	0.03 (%)
Mvix Digital Signage	0.03 (%)
TapClicks	0.03 (%)
Blockthrough	0.03 (%)
Glip	0.03 (%)
adCore	0.03 (%)
GoBig, Inc.	0.03 (%)
WhatRunsWhere	0.03 (%)
DeltaX	0.02 (%)
BEYABLE	0.02 (%)
Quotient Digital Out-of-Home	0.02 (%)
Favro	0.02 (%)
ReportGarden	0.02 (%)
Scoro	0.02 (%)
Frequency	0.02 (%)
YellowHammer	0.02 (%)
Pear Commerce	0.02 (%)
Qwaya	0.02 (%)
Driftrock Flow	0.02 (%)
ADSHIFT	0.02 (%)
Boost Media	0.02 (%)
Yodle	0.02 (%)
Simulmedia	0.02 (%)
Etarget	0.02 (%)
Easy Projects	0.02 (%)
Stupeflix Studio	0.02 (%)
ProofHub	0.01 (%)
Broadstreet	0.01 (%)
Piksel	0.01 (%)
WorkBook	0.01 (%)
Click2Mail Mailing Online	0.01 (%)
Danads	0.01 (%)
Boostable	0.01 (%)
AdStage	0.01 (%)
FatTail	0.01 (%)
Wurl	0.01 (%)
Spongecell	0.01 (%)
TimeHero	0.01 (%)
Workgroups DaVinci	0.01 (%)
Finelink 2.0	0.01 (%)
YoSpace	0.01 (%)
Madgicx	0.01 (%)
RocketROI	0.01 (%)
Mad Ads Media	0.01 (%)
AdXcel	0.01 (%)
Yahoo Ad Tech	0.01 (%)
Comcast Technology Solutions (CTS)	0.01 (%)
Amsive	0.00 (%)
EverThere	0.00 (%)
truDigital Signage	0.00 (%)
Kritter	0.00 (%)
Zalster	0.00 (%)
Quarizmi	0.00 (%)
Ad Proof	0.00 (%)
Mabaya	0.00 (%)
AdLeg	0.00 (%)
TLV Media	0.00 (%)
Storefront Social	0.00 (%)
Ignitur	0.00 (%)
Direct Mail Manager	0.00 (%)
Hyperlocology	0.00 (%)
Pixability	0.00 (%)
WordCom	0.00 (%)
AdImpact	0.00 (%)
Social Ads Tool	0.00 (%)
SimpleFeed	0.00 (%)
Taykey	0.00 (%)
Enplug DisplayOS	0.00 (%)
ConvertMedia	0.00 (%)
Rontar	0.00 (%)
Doorboost	0.00 (%)
Atlas Action Tags	0.00 (%)
SignEdge	0.00 (%)
Akamai Acerno	0.00 (%)
Adform FLOW	0.00 (%)
Teacup Analytics	0.00 (%)
AdYapper	0.00 (%)
Infillion	0.00 (%)
Brierley LoyaltyOnDemand	0.00 (%)
Moloco Ads	0.00 (%)
Leadza	0.00 (%)
Releadgion	0.00 (%)
MuxIP	0.00 (%)
Epom Ad Server	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Advertising software market leaders?

Top leaders in the category for Advertising software are Google Ads, AdRoll, Outbrain. Here, you can view a full list of Advertising tools in the market.

How many companies use Advertising software these days?

Around the world in 2023, over 355,280 companies are currently using one or more Advertising software. Out of these, there are 196,054 companies using Advertising tools that are originally from the United States .

Which company has the most significant market share in the Advertising software space?

The top few companies that have the most significant market share in the Advertising space are Google Ads with 22.60 % of market share, and AdRoll with 10.23 % of market share and Outbrain with 9.40 % of market share . Check for other Advertising technologies market share here.