Campaign Management

Gain market share and customer base information about the top Campaign Management software. Check out our list of Campaign Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

172

Technologies

829082

Companies

12709

Movements

Categories related to Campaign Management

Top 5 Campaign Management technologies in 2023

Over 829,082 companies are using Campaign Management tools. HubSpot Marketing Hub with 16.92% market share (140,268 customers), Google Ads with 12.17% market share (100,936 customers), Adobe Marketing Cloud with 8.98% market share (74,492 customers),

HubSpot Marketing Hub

16.92 %

Market Share

140268

Customers
Google Ads

12.17 %

Market Share

100936

Customers
Adobe Marketing Cloud

8.98 %

Market Share

74492

Customers
ActiveCampaign

6.68 %

Market Share

55381

Customers
Outbrain

5.07 %

Market Share

42003

Customers
Others

50.18 %

Market Share

416002

Customers

Campaign Management Customers by Employee Size

The majority of Campaign Management category falls in the company size of 0 - 9 employees (240,395 companies), 20 - 49 employees (202,635 companies), 100 - 249 employees (88,043 companies).

Campaign Management Customers by Geography

Companies using Campaign Management technology software are majorly from the United States with 420,260 (64.62%), United Kingdom with 63,769 (9.81%), Canada with 33,757 (5.19%) customers respectively.

Sign up for 6sense Revenue AI™ to get FREE verified B2B contact data.

Campaign Management Customers by Industry

Top industries that use Campaign Management for Professional Services (189,049), Technology (89,157), Retail and CPG (62,201).

Market Share for Top Campaign Management Technologies

Analyze the market share of popular Campaign Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	HubSpot Marketing Hub	140268	16.92 (%)
2	Google Ads	100936	12.17 (%)
3	Adobe Marketing Cloud	74492	8.98 (%)
4	ActiveCampaign	55381	6.68 (%)
5	Outbrain	42003	5.07 (%)
6	Pardot	39499	4.76 (%)
7	Segment	37946	4.58 (%)
8	Marketo	33550	4.05 (%)
9	Campaign Monitor	28687	3.46 (%)
10	MailerLite	24417	2.95 (%)
11	Vidyard	24310	2.93 (%)
12	Asana	21699	2.62 (%)
13	Infusionsoft	16528	1.99 (%)
14	SharpSpring	16065	1.94 (%)
15	SEMrush	15713	1.90 (%)
16	Salesforce Marketing Cloud	13338	1.61 (%)
17	WordStream Advisor	13199	1.59 (%)
18	AWeber	11761	1.42 (%)
19	monday.com	11239	1.36 (%)
20	dotdigital Engagement Cloud	9696	1.17 (%)
21	Autopilot	5745	0.69 (%)
22	Adobe Experience Manager	4958	0.60 (%)
23	Wisepops	4940	0.60 (%)
24	NationBuilder	4687	0.57 (%)
25	VerticalResponse	4649	0.56 (%)
26	Workfront	4461	0.54 (%)
27	Email It	4251	0.51 (%)
28	Second Street	4127	0.50 (%)
29	Meltwater	3851	0.46 (%)
30	Flipcause	3314	0.40 (%)
31	Salesfusion	3037	0.37 (%)
32	Enabler	3034	0.37 (%)
33	Bizible	2924	0.35 (%)
34	ONTRAPORT	2914	0.35 (%)
35	Instapage	2670	0.32 (%)
36	Choozle	2607	0.31 (%)
37	Marketing 360	2582	0.31 (%)
38	LeadDyno	2148	0.26 (%)
39	Adobe Campaign	2055	0.25 (%)
40	dotmailer	1836	0.22 (%)
41	DOZ	1641	0.20 (%)
42	Landingi	1496	0.18 (%)
43	Bronto Marketing Platform	1413	0.17 (%)
44	Campaigner	1374	0.17 (%)
45	iZooto	1223	0.15 (%)
46	ReferralCandy	991	0.12 (%)
47	Iterable	965	0.12 (%)
48	LinkedIn Campaign Manager	909	0.11 (%)
49	TUNE Marketing Console	881	0.11 (%)
50	Sizmek	840	0.10 (%)
51	Appforma	692	0.08 (%)
52	LeadsRx	624	0.08 (%)
53	Klipfolio	603	0.07 (%)
54	Spredfast	555	0.07 (%)
55	Kickbooster	507	0.06 (%)
56	ActiveTrail	503	0.06 (%)
57	Quorum	485	0.06 (%)
58	Netcore Smartech	452	0.05 (%)
59	Easypromos	450	0.05 (%)
60	Unbxd	447	0.05 (%)
61	Sarbacane	418	0.05 (%)
62	bpm'online marketing	404	0.05 (%)
63	Totango	401	0.05 (%)
64	Kapost	400	0.05 (%)
65	Adobe Enterprise	394	0.05 (%)
66	Marin Software	378	0.05 (%)
67	Alterian	369	0.04 (%)
68	Percolate	363	0.04 (%)
69	AppAnnie	354	0.04 (%)
70	Intellifluence	323	0.04 (%)
71	Talon.One	307	0.04 (%)
72	Maropost	285	0.03 (%)
73	Bannerflow	272	0.03 (%)
74	ShippingEasy	262	0.03 (%)
75	CallFire	261	0.03 (%)
76	GreenRope	239	0.03 (%)
77	InsightSquared	225	0.03 (%)
78	Envoke	216	0.03 (%)
79	KickoffLabs	199	0.02 (%)
80	Emma Email	193	0.02 (%)
81	Adobe Media Optimizer	182	0.02 (%)
82	Scanova	178	0.02 (%)
83	Acquisio	177	0.02 (%)
84	SimplyCast	176	0.02 (%)
85	SmartFocus	144	0.02 (%)
86	AdCurve	143	0.02 (%)
87	TapClicks	141	0.02 (%)
88	EtailPro	131	0.02 (%)
89	Folloze	118	0.01 (%)
90	JangoMail	112	0.01 (%)
91	Full Circle Response Management	109	0.01 (%)
92	Referral SaaSquatch	103	0.01 (%)
93	ZeroBounce	94	0.01 (%)
94	Optmyzr	88	0.01 (%)
95	Skyword	86	0.01 (%)
96	InviteBox	85	0.01 (%)
97	ActiveConversion	85	0.01 (%)
98	Uniqodo	85	0.01 (%)
99	LeadMaster	85	0.01 (%)
100	Refined Ads	83	0.01 (%)
101	Kaboodle	82	0.01 (%)
102	Trail Blazer Campaign Manager	79	0.01 (%)
103	OnlineSales.ai	78	0.01 (%)
104	Movio	76	0.01 (%)
105	Mailify	75	0.01 (%)
106	HCL Unica Campaign	72	0.01 (%)
107	Simplicity	65	0.01 (%)
108	Brierley CampaignWare	65	0.01 (%)
109	Pinpointe On-Demand	62	0.01 (%)
110	Vouchery	58	0.01 (%)
111	SocialPilot	55	0.01 (%)
112	Offerslook	54	0.01 (%)
113	CrazyCall	47	0.01 (%)
114	Zaius	45	0.01 (%)
115	Social Seeder	43	0.01 (%)
116	BlueWinston	42	0.01 (%)
117	Aprimo Campaign	42	0.01 (%)
118	ion interactive	42	0.01 (%)
119	Metadata.io	39	0.00 (%)
120	AdStage	37	0.00 (%)
121	OptimizePress	37	0.00 (%)
122	LimeLight CRM	35	0.00 (%)
123	HitPath	35	0.00 (%)
124	PUBLITRAC	35	0.00 (%)
125	Workgroups DaVinci	30	0.00 (%)
126	Beevolve	30	0.00 (%)
127	Katabat	30	0.00 (%)
128	Experiture	28	0.00 (%)
129	Kutenda	26	0.00 (%)
130	Marketing Optimizer	25	0.00 (%)
131	LinkTrust	25	0.00 (%)
132	Publicators	22	0.00 (%)
133	Workado	22	0.00 (%)
134	Mothernode CRM	22	0.00 (%)
135	PPC BidMax	21	0.00 (%)
136	SalesCamp	20	0.00 (%)
137	Ecanvasser	19	0.00 (%)
138	emfluence	18	0.00 (%)
139	JDX suite	14	0.00 (%)
140	AcuityAds	14	0.00 (%)
141	Direct Mail Manager	13	0.00 (%)
142	Adnegah	12	0.00 (%)
143	MoonMail	12	0.00 (%)
144	PromoPrep	11	0.00 (%)
145	Jooicer	11	0.00 (%)
146	ATOMIZED	10	0.00 (%)
147	SutiCRM	10	0.00 (%)
148	Powermailer	8	0.00 (%)
149	Mogo CRM	8	0.00 (%)
150	ProWorkflow	8	0.00 (%)
151	TidyMarketer	7	0.00 (%)
152	OfferIt	6	0.00 (%)
153	Adobe Context Optional	5	0.00 (%)
154	Pareto Quantic	5	0.00 (%)
155	Targeto	5	0.00 (%)
156	IBM Campaign	5	0.00 (%)
157	Orangear	4	0.00 (%)
158	PPCBidTracker	4	0.00 (%)
159	GloboMailer	4	0.00 (%)
160	Business Logic Systems - InTelestage	3	0.00 (%)
161	HandStack	3	0.00 (%)
162	Dolead	3	0.00 (%)
163	CampaignAlyzer	3	0.00 (%)
164	WinningWare QuickLaunch	3	0.00 (%)
165	Infor Omni-Channel Campaign Management	3	0.00 (%)
166	Upcast	2	0.00 (%)
167	CASA	2	0.00 (%)
168	Funnely	2	0.00 (%)
169	inClick Ad Server	2	0.00 (%)
170	MOOOSE	2	0.00 (%)
171	Brightspot Campaigner	2	0.00 (%)
172	PostHelpers	2	0.00 (%)

Technology	Market share
HubSpot Marketing Hub	16.92 (%)
Google Ads	12.17 (%)
Adobe Marketing Cloud	8.98 (%)
ActiveCampaign	6.68 (%)
Outbrain	5.07 (%)
Pardot	4.76 (%)
Segment	4.58 (%)
Marketo	4.05 (%)
Campaign Monitor	3.46 (%)
MailerLite	2.95 (%)
Vidyard	2.93 (%)
Asana	2.62 (%)
Infusionsoft	1.99 (%)
SharpSpring	1.94 (%)
SEMrush	1.90 (%)
Salesforce Marketing Cloud	1.61 (%)
WordStream Advisor	1.59 (%)
AWeber	1.42 (%)
monday.com	1.36 (%)
dotdigital Engagement Cloud	1.17 (%)
Autopilot	0.69 (%)
Adobe Experience Manager	0.60 (%)
Wisepops	0.60 (%)
NationBuilder	0.57 (%)
VerticalResponse	0.56 (%)
Workfront	0.54 (%)
Email It	0.51 (%)
Second Street	0.50 (%)
Meltwater	0.46 (%)
Flipcause	0.40 (%)
Salesfusion	0.37 (%)
Enabler	0.37 (%)
Bizible	0.35 (%)
ONTRAPORT	0.35 (%)
Instapage	0.32 (%)
Choozle	0.31 (%)
Marketing 360	0.31 (%)
LeadDyno	0.26 (%)
Adobe Campaign	0.25 (%)
dotmailer	0.22 (%)
DOZ	0.20 (%)
Landingi	0.18 (%)
Bronto Marketing Platform	0.17 (%)
Campaigner	0.17 (%)
iZooto	0.15 (%)
ReferralCandy	0.12 (%)
Iterable	0.12 (%)
LinkedIn Campaign Manager	0.11 (%)
TUNE Marketing Console	0.11 (%)
Sizmek	0.10 (%)
Appforma	0.08 (%)
LeadsRx	0.08 (%)
Klipfolio	0.07 (%)
Spredfast	0.07 (%)
Kickbooster	0.06 (%)
ActiveTrail	0.06 (%)
Quorum	0.06 (%)
Netcore Smartech	0.05 (%)
Easypromos	0.05 (%)
Unbxd	0.05 (%)
Sarbacane	0.05 (%)
bpm'online marketing	0.05 (%)
Totango	0.05 (%)
Kapost	0.05 (%)
Adobe Enterprise	0.05 (%)
Marin Software	0.05 (%)
Alterian	0.04 (%)
Percolate	0.04 (%)
AppAnnie	0.04 (%)
Intellifluence	0.04 (%)
Talon.One	0.04 (%)
Maropost	0.03 (%)
Bannerflow	0.03 (%)
ShippingEasy	0.03 (%)
CallFire	0.03 (%)
GreenRope	0.03 (%)
InsightSquared	0.03 (%)
Envoke	0.03 (%)
KickoffLabs	0.02 (%)
Emma Email	0.02 (%)
Adobe Media Optimizer	0.02 (%)
Scanova	0.02 (%)
Acquisio	0.02 (%)
SimplyCast	0.02 (%)
SmartFocus	0.02 (%)
AdCurve	0.02 (%)
TapClicks	0.02 (%)
EtailPro	0.02 (%)
Folloze	0.01 (%)
JangoMail	0.01 (%)
Full Circle Response Management	0.01 (%)
Referral SaaSquatch	0.01 (%)
ZeroBounce	0.01 (%)
Optmyzr	0.01 (%)
Skyword	0.01 (%)
InviteBox	0.01 (%)
ActiveConversion	0.01 (%)
Uniqodo	0.01 (%)
LeadMaster	0.01 (%)
Refined Ads	0.01 (%)
Kaboodle	0.01 (%)
Trail Blazer Campaign Manager	0.01 (%)
OnlineSales.ai	0.01 (%)
Movio	0.01 (%)
Mailify	0.01 (%)
HCL Unica Campaign	0.01 (%)
Simplicity	0.01 (%)
Brierley CampaignWare	0.01 (%)
Pinpointe On-Demand	0.01 (%)
Vouchery	0.01 (%)
SocialPilot	0.01 (%)
Offerslook	0.01 (%)
CrazyCall	0.01 (%)
Zaius	0.01 (%)
Social Seeder	0.01 (%)
BlueWinston	0.01 (%)
Aprimo Campaign	0.01 (%)
ion interactive	0.01 (%)
Metadata.io	0.00 (%)
AdStage	0.00 (%)
OptimizePress	0.00 (%)
LimeLight CRM	0.00 (%)
HitPath	0.00 (%)
PUBLITRAC	0.00 (%)
Workgroups DaVinci	0.00 (%)
Beevolve	0.00 (%)
Katabat	0.00 (%)
Experiture	0.00 (%)
Kutenda	0.00 (%)
Marketing Optimizer	0.00 (%)
LinkTrust	0.00 (%)
Publicators	0.00 (%)
Workado	0.00 (%)
Mothernode CRM	0.00 (%)
PPC BidMax	0.00 (%)
SalesCamp	0.00 (%)
Ecanvasser	0.00 (%)
emfluence	0.00 (%)
JDX suite	0.00 (%)
AcuityAds	0.00 (%)
Direct Mail Manager	0.00 (%)
Adnegah	0.00 (%)
MoonMail	0.00 (%)
PromoPrep	0.00 (%)
Jooicer	0.00 (%)
ATOMIZED	0.00 (%)
SutiCRM	0.00 (%)
Powermailer	0.00 (%)
Mogo CRM	0.00 (%)
ProWorkflow	0.00 (%)
TidyMarketer	0.00 (%)
OfferIt	0.00 (%)
Adobe Context Optional	0.00 (%)
Pareto Quantic	0.00 (%)
Targeto	0.00 (%)
IBM Campaign	0.00 (%)
Orangear	0.00 (%)
PPCBidTracker	0.00 (%)
GloboMailer	0.00 (%)
Business Logic Systems - InTelestage	0.00 (%)
HandStack	0.00 (%)
Dolead	0.00 (%)
CampaignAlyzer	0.00 (%)
WinningWare QuickLaunch	0.00 (%)
Infor Omni-Channel Campaign Management	0.00 (%)
Upcast	0.00 (%)
CASA	0.00 (%)
Funnely	0.00 (%)
inClick Ad Server	0.00 (%)
MOOOSE	0.00 (%)
Brightspot Campaigner	0.00 (%)
PostHelpers	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Campaign Management software market leaders?

Top leaders in the category for Campaign Management software are HubSpot Marketing Hub, Google Ads, Adobe Marketing Cloud. Here, you can view a full list of Campaign Management tools in the market.

How many companies use Campaign Management software these days?

Around the world in 2023, over 772,251 companies are currently using one or more Campaign Management software. Out of these, there are 420,260 companies using Campaign Management tools that are originally from the United States .

Which company has the most significant market share in the Campaign Management software space?

The top few companies that have the most significant market share in the Campaign Management space are HubSpot Marketing Hub with 16.92 % of market share, and Google Ads with 12.17 % of market share and Adobe Marketing Cloud with 8.98 % of market share . Check for other Campaign Management technologies market share here.