Lead Generation

Gain market share and customer base information about the top Lead Generation software. Check out our list of Lead Generation Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

338489

Companies

2110

Movements

Categories related to Lead Generation

Top 5 Lead Generation technologies in 2023

Over 338,489 companies are using Lead Generation tools. HubSpot Marketing Hub with 41.45% market share (140,306 customers), Pardot with 11.67% market share (39,505 customers), Marketo with 9.91% market share (33,559 customers),

HubSpot Marketing Hub

41.45 %

Market Share

140306

Customers
Pardot

11.67 %

Market Share

39505

Customers
Marketo

9.91 %

Market Share

33559

Customers
OptinMonster

7.96 %

Market Share

26956

Customers
Leadfeeder

7.83 %

Market Share

26494

Customers
Others

21.17 %

Market Share

71669

Customers

Lead Generation Customers by Employee Size

The majority of Lead Generation category falls in the company size of 0 - 9 employees (80,350 companies), 20 - 49 employees (77,326 companies), 100 - 249 employees (31,267 companies).

Lead Generation Customers by Geography

Companies using Lead Generation technology software are majorly from the United States with 144,053 (65.11%), United Kingdom with 22,116 (10.00%), Canada with 11,911 (5.38%) customers respectively.

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Lead Generation Customers by Industry

Top industries that use Lead Generation for Professional Services (71,179), Technology (50,201), Retail and CPG (15,175).

Market Share for Top Lead Generation Technologies

Analyze the market share of popular Lead Generation technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	HubSpot Marketing Hub	140306	41.45 (%)
2	Pardot	39505	11.67 (%)
3	Marketo	33559	9.91 (%)
4	OptinMonster	26956	7.96 (%)
5	Leadfeeder	26494	7.83 (%)
6	Drift	18211	5.38 (%)
7	WordStream Advisor	13198	3.90 (%)
8	Pipedrive	12377	3.66 (%)
9	Leadinfo	6602	1.95 (%)
10	Sleeknote	5229	1.54 (%)
11	Albacross	4353	1.29 (%)
12	Uberflip	3271	0.97 (%)
13	Salesfusion	3051	0.90 (%)
14	PathFactory	905	0.27 (%)
15	VisitorTrack	578	0.17 (%)
16	Lead Liaison	521	0.15 (%)
17	Qualifio	492	0.15 (%)
18	Leadberry	435	0.13 (%)
19	Happierleads	405	0.12 (%)
20	LeadBoxer	338	0.10 (%)
21	Jumplead	237	0.07 (%)
22	Cognism	219	0.06 (%)
23	Envoke	216	0.06 (%)
24	CIENCE	167	0.05 (%)
25	Wheel of Popups	156	0.05 (%)
26	LeadsBridge	137	0.04 (%)
27	Digioh	105	0.03 (%)
28	Cliently	86	0.03 (%)
29	Vainu	76	0.02 (%)
30	EverString	52	0.02 (%)
31	Mr. E by EasyLeadz	39	0.01 (%)
32	hubsell	38	0.01 (%)
33	Akkroo	33	0.01 (%)
34	Growlabs	23	0.01 (%)
35	Visiblee	22	0.01 (%)
36	Martal Group	21	0.01 (%)
37	Lynkos	19	0.01 (%)
38	emfluence	18	0.01 (%)
39	DataLead	16	0.00 (%)
40	Data Axle Genie	8	0.00 (%)
41	Leadiro	7	0.00 (%)
42	SalesOptimize	5	0.00 (%)
43	LeadSift	3	0.00 (%)

Technology	Market share
HubSpot Marketing Hub	41.45 (%)
Pardot	11.67 (%)
Marketo	9.91 (%)
OptinMonster	7.96 (%)
Leadfeeder	7.83 (%)
Drift	5.38 (%)
WordStream Advisor	3.90 (%)
Pipedrive	3.66 (%)
Leadinfo	1.95 (%)
Sleeknote	1.54 (%)
Albacross	1.29 (%)
Uberflip	0.97 (%)
Salesfusion	0.90 (%)
PathFactory	0.27 (%)
VisitorTrack	0.17 (%)
Lead Liaison	0.15 (%)
Qualifio	0.15 (%)
Leadberry	0.13 (%)
Happierleads	0.12 (%)
LeadBoxer	0.10 (%)
Jumplead	0.07 (%)
Cognism	0.06 (%)
Envoke	0.06 (%)
CIENCE	0.05 (%)
Wheel of Popups	0.05 (%)
LeadsBridge	0.04 (%)
Digioh	0.03 (%)
Cliently	0.03 (%)
Vainu	0.02 (%)
EverString	0.02 (%)
Mr. E by EasyLeadz	0.01 (%)
hubsell	0.01 (%)
Akkroo	0.01 (%)
Growlabs	0.01 (%)
Visiblee	0.01 (%)
Martal Group	0.01 (%)
Lynkos	0.01 (%)
emfluence	0.01 (%)
DataLead	0.00 (%)
Data Axle Genie	0.00 (%)
Leadiro	0.00 (%)
SalesOptimize	0.00 (%)
LeadSift	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Lead Generation software market leaders?

Top leaders in the category for Lead Generation software are HubSpot Marketing Hub, Pardot, Marketo. Here, you can view a full list of Lead Generation tools in the market.

How many companies use Lead Generation software these days?

Around the world in 2023, over 264,884 companies are currently using one or more Lead Generation software. Out of these, there are 144,053 companies using Lead Generation tools that are originally from the United States .

Which company has the most significant market share in the Lead Generation software space?

The top few companies that have the most significant market share in the Lead Generation space are HubSpot Marketing Hub with 41.45 % of market share, and Pardot with 11.67 % of market share and Marketo with 9.91 % of market share . Check for other Lead Generation technologies market share here.