Gain market share and customer base information about the top Marketing Automation Platforms software. Check out our list of Marketing Automation Platforms Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.
Over 1,540,938 companies are using Marketing Automation Platforms tools. MailChimp with 42.60% market share (656,419 customers), HubSpot Marketing Hub with 9.12% market share (140,489 customers), Klaviyo with 6.18% market share (95,286 customers),
42.60 %
Market Share
656419
Customers
9.12 %
Market Share
140489
Customers
6.18 %
Market Share
95286
Customers
4.87 %
Market Share
75082
Customers
3.59 %
Market Share
55388
Customers
33.63 %
Market Share
518274
Customers
The majority of Marketing Automation Platforms category falls in the company size of 0 - 9 employees (684,891 companies), 20 - 49 employees (419,030 companies), 10 - 19 employees (160,529 companies).
Companies using Marketing Automation Platforms technology software are majorly from the United States with 844,476 (61.77%), United Kingdom with 148,073 (10.83%), Canada with 77,039 (5.64%) customers respectively.
Top industries that use Marketing Automation Platforms for Professional Services (363,476), Retail and CPG (142,032), Technology (140,600).
Analyze the market share of popular Marketing Automation Platforms technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more
Ranking | Technology | Customers | Market share |
---|---|---|---|
1 | MailChimp | 656419 | 42.60 (%) |
2 | HubSpot Marketing Hub | 140489 | 9.12 (%) |
3 | Klaviyo | 95286 | 6.18 (%) |
4 | Intercom | 75082 | 4.87 (%) |
5 | ActiveCampaign | 55388 | 3.59 (%) |
6 | AdRoll | 45733 | 2.97 (%) |
7 | Pardot | 39500 | 2.56 (%) |
8 | Marketo | 33552 | 2.18 (%) |
9 | Agile CRM | 32760 | 2.13 (%) |
10 | OptinMonster | 26948 | 1.75 (%) |
11 | MailerLite | 24413 | 1.58 (%) |
12 | Drift | 18209 | 1.18 (%) |
13 | Infusionsoft | 16528 | 1.07 (%) |
14 | SharpSpring | 16065 | 1.04 (%) |
15 | Salesforce Marketing Cloud | 13366 | 0.87 (%) |
16 | WordStream Advisor | 13194 | 0.86 (%) |
17 | AWeber | 11760 | 0.76 (%) |
18 | ConvertKit | 10760 | 0.70 (%) |
19 | ClickFunnels | 9710 | 0.63 (%) |
20 | RD Station | 8195 | 0.53 (%) |
21 | Braze (Formerly Appboy) | 7949 | 0.52 (%) |
22 | Drip | 7884 | 0.51 (%) |
23 | PushOwl | 6658 | 0.43 (%) |
24 | Launchpad | 6237 | 0.40 (%) |
25 | iContact Email Marketing | 6158 | 0.40 (%) |
26 | Autopilot | 5744 | 0.37 (%) |
27 | Sleeknote | 5225 | 0.34 (%) |
28 | Wisepops | 4943 | 0.32 (%) |
29 | Como | 4900 | 0.32 (%) |
30 | SugarCRM | 4696 | 0.30 (%) |
31 | Act-On | 4580 | 0.30 (%) |
32 | Workfront | 4457 | 0.29 (%) |
33 | Email It | 4250 | 0.28 (%) |
34 | SendPulse | 4194 | 0.27 (%) |
35 | Salsa Labs Nonprofit Marketing | 4186 | 0.27 (%) |
36 | Qzzr | 4141 | 0.27 (%) |
37 | Benchmark Email | 3985 | 0.26 (%) |
38 | Entrata ILS Portal | 3289 | 0.21 (%) |
39 | Salesfusion | 3041 | 0.20 (%) |
40 | Enabler | 3036 | 0.20 (%) |
41 | WalkMe | 2989 | 0.19 (%) |
42 | Kartra | 2939 | 0.19 (%) |
43 | Bizible | 2923 | 0.19 (%) |
44 | ONTRAPORT | 2913 | 0.19 (%) |
45 | Nosto | 2861 | 0.19 (%) |
46 | Beamer | 2796 | 0.18 (%) |
47 | Instapage | 2680 | 0.17 (%) |
48 | Marketing 360 | 2583 | 0.17 (%) |
49 | Omnisend | 2571 | 0.17 (%) |
50 | Cliengo | 2321 | 0.15 (%) |
51 | Visitor Queue | 2219 | 0.14 (%) |
52 | Sailthru | 2202 | 0.14 (%) |
53 | Wishpond | 2169 | 0.14 (%) |
54 | Systeme | 2019 | 0.13 (%) |
55 | GoSquared | 1970 | 0.13 (%) |
56 | NiceJob | 1957 | 0.13 (%) |
57 | dotmailer | 1830 | 0.12 (%) |
58 | Moosend | 1756 | 0.11 (%) |
59 | Simpleview | 1753 | 0.11 (%) |
60 | Exponea | 1678 | 0.11 (%) |
61 | Deadline Funnel | 1557 | 0.10 (%) |
62 | Campaigner | 1373 | 0.09 (%) |
63 | Force24 | 1345 | 0.09 (%) |
64 | Appointedd | 1260 | 0.08 (%) |
65 | iZooto | 1224 | 0.08 (%) |
66 | ActiveDEMAND | 1169 | 0.08 (%) |
67 | MasterBase | 1143 | 0.07 (%) |
68 | Viral Loops | 1124 | 0.07 (%) |
69 | smoove | 1055 | 0.07 (%) |
70 | Plezi | 1011 | 0.07 (%) |
71 | Picreel | 1011 | 0.07 (%) |
72 | Iterable | 960 | 0.06 (%) |
73 | Upsales CRM | 926 | 0.06 (%) |
74 | Encharge | 868 | 0.06 (%) |
75 | Hatchbuck | 851 | 0.06 (%) |
76 | InTouch | 832 | 0.05 (%) |
77 | LeadLander | 823 | 0.05 (%) |
78 | Supermetrics | 771 | 0.05 (%) |
79 | IBM Omni Channel Marketing (Unica) | 706 | 0.05 (%) |
80 | Webtrekk | 700 | 0.05 (%) |
81 | Appforma | 692 | 0.04 (%) |
82 | Retargeting | 648 | 0.04 (%) |
83 | Frederick | 639 | 0.04 (%) |
84 | LeadsRx | 624 | 0.04 (%) |
85 | ReadPeak | 608 | 0.04 (%) |
86 | Mailrelay | 602 | 0.04 (%) |
87 | Boomtrain | 568 | 0.04 (%) |
88 | SocialBee | 521 | 0.03 (%) |
89 | Lead Liaison | 520 | 0.03 (%) |
90 | EngageBay | 515 | 0.03 (%) |
91 | Referrizer | 513 | 0.03 (%) |
92 | ActiveTrail | 502 | 0.03 (%) |
93 | Localytics | 491 | 0.03 (%) |
94 | LeadFox | 457 | 0.03 (%) |
95 | CallidusCloud | 437 | 0.03 (%) |
96 | Leadberry | 436 | 0.03 (%) |
97 | Pageflex Pando | 435 | 0.03 (%) |
98 | Net Atlantic | 432 | 0.03 (%) |
99 | Antavo | 419 | 0.03 (%) |
100 | Sarbacane | 418 | 0.03 (%) |
101 | Zumvu | 416 | 0.03 (%) |
102 | bpm'online marketing | 399 | 0.03 (%) |
103 | Kapost | 398 | 0.03 (%) |
104 | OptimalBlue LoanSifter | 367 | 0.02 (%) |
105 | MyGuestlist | 366 | 0.02 (%) |
106 | Optimove | 364 | 0.02 (%) |
107 | Percolate | 363 | 0.02 (%) |
108 | Nextiva | 362 | 0.02 (%) |
109 | LeadSquared | 361 | 0.02 (%) |
110 | eSputnik | 349 | 0.02 (%) |
111 | Batch | 348 | 0.02 (%) |
112 | Oracle Responsys Interact | 341 | 0.02 (%) |
113 | Action Recorder | 330 | 0.02 (%) |
114 | ContactPigeon | 319 | 0.02 (%) |
115 | Silverpop | 306 | 0.02 (%) |
116 | Siteglide | 305 | 0.02 (%) |
117 | Mautic | 301 | 0.02 (%) |
118 | Pure360 | 296 | 0.02 (%) |
119 | Allocadia | 278 | 0.02 (%) |
120 | Bannerflow | 271 | 0.02 (%) |
121 | Hunter | 271 | 0.02 (%) |
122 | Remarkety | 269 | 0.02 (%) |
123 | ShippingEasy | 264 | 0.02 (%) |
124 | Jifflenow | 241 | 0.02 (%) |
125 | GreenRope | 239 | 0.02 (%) |
126 | Jumplead | 237 | 0.02 (%) |
127 | BrandMaker | 229 | 0.01 (%) |
128 | Triggerbee | 218 | 0.01 (%) |
129 | Envoke | 216 | 0.01 (%) |
130 | Carts Guru | 197 | 0.01 (%) |
131 | Instinctive | 191 | 0.01 (%) |
132 | Bizo | 187 | 0.01 (%) |
133 | Sendloop | 177 | 0.01 (%) |
134 | SimplyCast | 176 | 0.01 (%) |
135 | Affise | 174 | 0.01 (%) |
136 | SAS Marketing Automation | 173 | 0.01 (%) |
137 | MOBIT | 171 | 0.01 (%) |
138 | BySide | 170 | 0.01 (%) |
139 | Dialog Insight | 169 | 0.01 (%) |
140 | Delivra | 169 | 0.01 (%) |
141 | Oktopost | 168 | 0.01 (%) |
142 | Conversio | 166 | 0.01 (%) |
143 | Sugar Market | 165 | 0.01 (%) |
144 | RecastAI | 163 | 0.01 (%) |
145 | Audience.to | 161 | 0.01 (%) |
146 | Wigzo | 154 | 0.01 (%) |
147 | Miin | 141 | 0.01 (%) |
148 | Ampliz Marketing Software | 138 | 0.01 (%) |
149 | REES46 | 132 | 0.01 (%) |
150 | ProProfs Survey Maker | 122 | 0.01 (%) |
151 | GoBig, Inc. | 121 | 0.01 (%) |
152 | Fulcrumapp | 119 | 0.01 (%) |
153 | Digitaleo | 118 | 0.01 (%) |
154 | Tenfold | 117 | 0.01 (%) |
155 | JangoMail | 113 | 0.01 (%) |
156 | Rejoiner | 110 | 0.01 (%) |
157 | GrooveJar | 108 | 0.01 (%) |
158 | BEYABLE | 106 | 0.01 (%) |
159 | Digioh | 105 | 0.01 (%) |
160 | Personyze | 103 | 0.01 (%) |
161 | SyncApps | 103 | 0.01 (%) |
162 | UserEngage | 103 | 0.01 (%) |
163 | SalesNexus | 102 | 0.01 (%) |
164 | SALESmanago Marketing Automation | 101 | 0.01 (%) |
165 | Mailigen | 96 | 0.01 (%) |
166 | Xtremepush | 95 | 0.01 (%) |
167 | BigMarker | 94 | 0.01 (%) |
168 | AllClients | 91 | 0.01 (%) |
169 | Optmyzr | 88 | 0.01 (%) |
170 | eClincher | 87 | 0.01 (%) |
171 | FunnelMaker | 87 | 0.01 (%) |
172 | Skyword | 86 | 0.01 (%) |
173 | Listagram | 85 | 0.01 (%) |
174 | ActiveConversion | 85 | 0.01 (%) |
175 | LeadMaster | 85 | 0.01 (%) |
176 | Voucherify | 85 | 0.01 (%) |
177 | eTrigue | 82 | 0.01 (%) |
178 | Driftrock Flow | 81 | 0.01 (%) |
179 | VYPER | 80 | 0.01 (%) |
180 | SalesGenius | 78 | 0.01 (%) |
181 | Movio | 76 | 0.00 (%) |
182 | Yodle | 75 | 0.00 (%) |
183 | Mailify | 75 | 0.00 (%) |
184 | Fresh Relevance | 75 | 0.00 (%) |
185 | Automatic Backlinks | 73 | 0.00 (%) |
186 | ReachEdge | 72 | 0.00 (%) |
187 | Localist | 66 | 0.00 (%) |
188 | eMailPlatform | 65 | 0.00 (%) |
189 | Leanplum | 64 | 0.00 (%) |
190 | Agilic | 63 | 0.00 (%) |
191 | Pinpointe On-Demand | 62 | 0.00 (%) |
192 | Propago | 61 | 0.00 (%) |
193 | User.com | 60 | 0.00 (%) |
194 | iPresso | 60 | 0.00 (%) |
195 | Vuture | 59 | 0.00 (%) |
196 | QGraph | 59 | 0.00 (%) |
197 | Maropost Marketing Cloud | 57 | 0.00 (%) |
198 | erxes Inc | 55 | 0.00 (%) |
199 | Planable | 55 | 0.00 (%) |
200 | Net-Results | 55 | 0.00 (%) |
201 | ConnectAndSell | 54 | 0.00 (%) |
202 | Leadsius | 53 | 0.00 (%) |
203 | Limelight Platform | 52 | 0.00 (%) |
204 | EverString | 52 | 0.00 (%) |
205 | SalesSeek | 50 | 0.00 (%) |
206 | Automational | 48 | 0.00 (%) |
207 | Genoo | 48 | 0.00 (%) |
208 | AgencyAnalytics | 45 | 0.00 (%) |
209 | Zaius | 44 | 0.00 (%) |
210 | JumpCrew | 44 | 0.00 (%) |
211 | crmboost | 43 | 0.00 (%) |
212 | Prisync | 43 | 0.00 (%) |
213 | Click2Mail Mailing Online | 43 | 0.00 (%) |
214 | Marera | 42 | 0.00 (%) |
215 | Usermind | 41 | 0.00 (%) |
216 | 8digits | 41 | 0.00 (%) |
217 | Ungapped | 40 | 0.00 (%) |
218 | INinbox | 40 | 0.00 (%) |
219 | Amazingmail | 40 | 0.00 (%) |
220 | SalezShark | 39 | 0.00 (%) |
221 | Wired Plus | 39 | 0.00 (%) |
222 | Radius | 39 | 0.00 (%) |
223 | Metadata.io | 39 | 0.00 (%) |
224 | hubsell | 38 | 0.00 (%) |
225 | Traqli | 38 | 0.00 (%) |
226 | Synergy 8 | 38 | 0.00 (%) |
227 | Pyze | 38 | 0.00 (%) |
228 | PUBLITRAC | 35 | 0.00 (%) |
229 | ChannelNet | 34 | 0.00 (%) |
230 | 366 Degrees | 34 | 0.00 (%) |
231 | 4Cite | 34 | 0.00 (%) |
232 | Ranked SEO | 34 | 0.00 (%) |
233 | Pipz | 33 | 0.00 (%) |
234 | Venntive | 33 | 0.00 (%) |
235 | FreshMail | 33 | 0.00 (%) |
236 | Resulticks | 33 | 0.00 (%) |
237 | Passle | 33 | 0.00 (%) |
238 | REES46 eCommerce Marketing Personalization Suite | 32 | 0.00 (%) |
239 | SeedLogix | 32 | 0.00 (%) |
240 | atEvent | 32 | 0.00 (%) |
241 | NetProspex | 32 | 0.00 (%) |
242 | Bungee | 31 | 0.00 (%) |
243 | Maitre | 30 | 0.00 (%) |
244 | Katabat | 30 | 0.00 (%) |
245 | ORBTR | 30 | 0.00 (%) |
246 | Boingnet | 30 | 0.00 (%) |
247 | DOTS Lead Validation | 29 | 0.00 (%) |
248 | Experiture | 28 | 0.00 (%) |
249 | Inkit | 28 | 0.00 (%) |
250 | Inspired Mobile | 28 | 0.00 (%) |
251 | LeadByte | 28 | 0.00 (%) |
252 | GleanView | 27 | 0.00 (%) |
253 | Kutenda | 26 | 0.00 (%) |
254 | K-Meta | 26 | 0.00 (%) |
255 | Colabo | 26 | 0.00 (%) |
256 | Captavi Platform | 25 | 0.00 (%) |
257 | Wemark | 25 | 0.00 (%) |
258 | Captavi | 25 | 0.00 (%) |
259 | Marketing Optimizer | 25 | 0.00 (%) |
260 | Real Magnet | 24 | 0.00 (%) |
261 | Marketing1by1 | 24 | 0.00 (%) |
262 | Leadworx | 24 | 0.00 (%) |
263 | ExpertSender | 23 | 0.00 (%) |
264 | Platformly | 22 | 0.00 (%) |
265 | Uzeli | 22 | 0.00 (%) |
266 | RedEye | 22 | 0.00 (%) |
267 | Mothernode CRM | 22 | 0.00 (%) |
268 | Oempro | 21 | 0.00 (%) |
269 | OptiMine | 21 | 0.00 (%) |
270 | Loyalistic | 21 | 0.00 (%) |
271 | Wylei | 20 | 0.00 (%) |
272 | EverThere | 20 | 0.00 (%) |
273 | Contactology | 20 | 0.00 (%) |
274 | MaaxMarket | 19 | 0.00 (%) |
275 | Makesbridge | 19 | 0.00 (%) |
276 | LeadGrabber Pro | 19 | 0.00 (%) |
277 | emfluence | 19 | 0.00 (%) |
278 | Big Purple Dot | 18 | 0.00 (%) |
279 | Pleisty | 17 | 0.00 (%) |
280 | Webpower | 17 | 0.00 (%) |
281 | LiveTechnology | 17 | 0.00 (%) |
282 | DeskGod | 16 | 0.00 (%) |
283 | Retainly | 16 | 0.00 (%) |
284 | Amplero | 14 | 0.00 (%) |
285 | Lockstep Collect | 13 | 0.00 (%) |
286 | SalesPanda | 13 | 0.00 (%) |
287 | Markitude | 13 | 0.00 (%) |
288 | RobotFX Fluid | 13 | 0.00 (%) |
289 | Direct Mail Manager | 13 | 0.00 (%) |
290 | Post Planner | 12 | 0.00 (%) |
291 | MoonMail | 11 | 0.00 (%) |
292 | Qebot | 11 | 0.00 (%) |
293 | OpenBack | 11 | 0.00 (%) |
294 | Sentic Technologies | 10 | 0.00 (%) |
295 | Adapti | 10 | 0.00 (%) |
296 | SutiCRM | 10 | 0.00 (%) |
297 | Zymplify | 9 | 0.00 (%) |
298 | SimpleData | 9 | 0.00 (%) |
299 | SimpleFeed | 9 | 0.00 (%) |
300 | itracMarketer | 9 | 0.00 (%) |
301 | Hypegrowth | 8 | 0.00 (%) |
302 | Infer | 8 | 0.00 (%) |
303 | Direxxis | 7 | 0.00 (%) |
304 | Revenue Automation | 7 | 0.00 (%) |
305 | zigihub | 7 | 0.00 (%) |
306 | Lead Guerrilla | 7 | 0.00 (%) |
307 | Impactia | 7 | 0.00 (%) |
308 | Linked Helper | 7 | 0.00 (%) |
309 | Aritic PinPoint | 6 | 0.00 (%) |
310 | BrandSpot | 6 | 0.00 (%) |
311 | Dashcord | 6 | 0.00 (%) |
312 | Missinglettr | 6 | 0.00 (%) |
313 | MDC DOT | 6 | 0.00 (%) |
314 | Carrrot | 5 | 0.00 (%) |
315 | Mi8 Marketing Cloud | 5 | 0.00 (%) |
316 | Threads | 5 | 0.00 (%) |
317 | Mariana | 5 | 0.00 (%) |
318 | Kevy | 5 | 0.00 (%) |
319 | Gold Lasso | 5 | 0.00 (%) |
320 | searchfuse | 5 | 0.00 (%) |
321 | Antics DMS | 5 | 0.00 (%) |
322 | Mailendo | 5 | 0.00 (%) |
323 | IdealPath | 4 | 0.00 (%) |
324 | Real Strategic | 4 | 0.00 (%) |
325 | Postcron | 4 | 0.00 (%) |
326 | Marketfox | 4 | 0.00 (%) |
327 | Vibetrace | 4 | 0.00 (%) |
328 | SendOut | 4 | 0.00 (%) |
329 | Applicata | 4 | 0.00 (%) |
330 | CommandIQ | 4 | 0.00 (%) |
331 | Commerce Sciences | 3 | 0.00 (%) |
332 | Webmecanik | 3 | 0.00 (%) |
333 | Leado | 3 | 0.00 (%) |
334 | GuessBox | 3 | 0.00 (%) |
335 | WinningWare QuickLaunch | 3 | 0.00 (%) |
336 | TruCadence | 3 | 0.00 (%) |
337 | AllProWebTools | 3 | 0.00 (%) |
338 | Geotoko | 3 | 0.00 (%) |
339 | Beeketing for Shopify | 2 | 0.00 (%) |
340 | Taptobook | 2 | 0.00 (%) |
341 | PostHelpers | 2 | 0.00 (%) |
342 | CASA | 2 | 0.00 (%) |
343 | Womplify | 2 | 0.00 (%) |
344 | Plainflow | 2 | 0.00 (%) |
345 | SmartNotify Me | 2 | 0.00 (%) |
346 | Algoworks Opportunity Manager | 2 | 0.00 (%) |
347 | The Task Manager | 2 | 0.00 (%) |
348 | MindFire Studio | 2 | 0.00 (%) |
349 | InterConverse | 2 | 0.00 (%) |
350 | BuzzBoard | 2 | 0.00 (%) |
351 | 7Sheep | 2 | 0.00 (%) |
352 | AD-Pure | 2 | 0.00 (%) |
353 | Triggmine | 2 | 0.00 (%) |
Find answers to the most often asked questions by users.
Top leaders in the category for Marketing Automation Platforms software are MailChimp, HubSpot Marketing Hub, Klaviyo. Here, you can view a full list of Marketing Automation Platforms tools in the market.
Around the world in 2023, over 1,646,792 companies are currently using one or more Marketing Automation Platforms software. Out of these, there are 844,476 companies using Marketing Automation Platforms tools that are originally from the United States .
The top few companies that have the most significant market share in the Marketing Automation Platforms space are MailChimp with 42.60 % of market share, and HubSpot Marketing Hub with 9.12 % of market share and Klaviyo with 6.18 % of market share . Check for other Marketing Automation Platforms technologies market share here.
The top industries that use Marketing Automation Platforms software are Professional Services (363,476) , Retail and CPG (142,032) , Technology (140,600) .
Get FREE, verified contact data, including emails from any website or right from Linkedin. Find decision-makers faster and customize your outreach.
To exercise your “Do Not Sell My Personal Information” rights under the California Consumer
Privacy Act (“CCPA”), please email [email protected].
We will respond in accordance with the CCPA. See our privacy policy for more information regarding 6sense’s
compliance with the CCPA.
Get instant access to B2B contact data across the web
We use cookies to improve your browsing experience. By accepting this, you agree to our privacy policy