Online Marketing

Gain market share and customer base information about the top Online Marketing software. Check out our list of Online Marketing Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

168

Technologies

1537294

Companies

10358

Movements

Categories related to Online Marketing

Top 5 Online Marketing technologies in 2023

Over 1,537,294 companies are using Online Marketing tools. MailChimp with 42.71% market share (656,524 customers), HubSpot Marketing Hub with 9.13% market share (140,339 customers), Klaviyo with 6.20% market share (95,277 customers),

MailChimp

42.71 %

Market Share

656524

Customers
HubSpot Marketing Hub

9.13 %

Market Share

140339

Customers
Klaviyo

6.20 %

Market Share

95277

Customers
Intercom

4.88 %

Market Share

75085

Customers
Adobe Marketing Cloud

4.84 %

Market Share

74478

Customers
Others

32.24 %

Market Share

495591

Customers

Online Marketing Customers by Employee Size

The majority of Online Marketing category falls in the company size of 0 - 9 employees (552,350 companies), 20 - 49 employees (318,807 companies), 10 - 19 employees (123,334 companies).

Online Marketing Customers by Geography

Companies using Online Marketing technology software are majorly from the United States with 690,918 (62.86%), United Kingdom with 117,838 (10.72%), Canada with 63,110 (5.74%) customers respectively.

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Online Marketing Customers by Industry

Top industries that use Online Marketing for Professional Services (336,655), Retail and CPG (142,172), Technology (116,797).

Market Share for Top Online Marketing Technologies

Analyze the market share of popular Online Marketing technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	MailChimp	656524	42.71 (%)
2	HubSpot Marketing Hub	140339	9.13 (%)
3	Klaviyo	95277	6.20 (%)
4	Intercom	75085	4.88 (%)
5	Adobe Marketing Cloud	74478	4.84 (%)
6	ActiveCampaign	55389	3.60 (%)
7	AdRoll	45729	2.97 (%)
8	MyTime	42032	2.73 (%)
9	Pardot	39486	2.57 (%)
10	Marketo	33555	2.18 (%)
11	ComScore	26439	1.72 (%)
12	MailerLite	24417	1.59 (%)
13	Vidyard	24337	1.58 (%)
14	MailMunch	23775	1.55 (%)
15	Drift	18208	1.18 (%)
16	Infusionsoft	16534	1.08 (%)
17	SharpSpring	16063	1.04 (%)
18	WordStream Advisor	13188	0.86 (%)
19	Drip	7884	0.51 (%)
20	Ceros	7825	0.51 (%)
21	GetResponse	6869	0.45 (%)
22	iContact Email Marketing	6153	0.40 (%)
23	Autopilot	5744	0.37 (%)
24	Sleeknote	5223	0.34 (%)
25	Wisepops	4941	0.32 (%)
26	Act-On	4576	0.30 (%)
27	Workfront	4462	0.29 (%)
28	Qzzr	4142	0.27 (%)
29	Benchmark Email	3982	0.26 (%)
30	Salesfusion	3041	0.20 (%)
31	Bizible	2924	0.19 (%)
32	Instapage	2681	0.17 (%)
33	Marketing 360	2583	0.17 (%)
34	Omnisend	2570	0.17 (%)
35	Sailthru	2205	0.14 (%)
36	Wishpond	2170	0.14 (%)
37	NiceJob	1957	0.13 (%)
38	Compete	1838	0.12 (%)
39	dotmailer	1822	0.12 (%)
40	Moosend	1756	0.11 (%)
41	Exponea	1681	0.11 (%)
42	Bronto Marketing Platform	1417	0.09 (%)
43	Campaigner	1372	0.09 (%)
44	iZooto	1225	0.08 (%)
45	ActiveDEMAND	1169	0.08 (%)
46	Newscred	1023	0.07 (%)
47	Picreel	1011	0.07 (%)
48	Iterable	962	0.06 (%)
49	Upsales CRM	926	0.06 (%)
50	Hatchbuck	851	0.06 (%)
51	LeadLander	823	0.05 (%)
52	Appforma	692	0.05 (%)
53	LeadsRx	624	0.04 (%)
54	VisitorTrack	578	0.04 (%)
55	Lead Liaison	519	0.03 (%)
56	ActiveTrail	504	0.03 (%)
57	Localytics	491	0.03 (%)
58	LeadFox	457	0.03 (%)
59	Leadberry	435	0.03 (%)
60	OutboundEngine	422	0.03 (%)
61	Sarbacane	418	0.03 (%)
62	bpm'online marketing	403	0.03 (%)
63	Hitwise	391	0.03 (%)
64	Nextiva	365	0.02 (%)
65	Percolate	362	0.02 (%)
66	LeadSquared	361	0.02 (%)
67	eSputnik	349	0.02 (%)
68	Batch	348	0.02 (%)
69	ContactPigeon	319	0.02 (%)
70	Silverpop	305	0.02 (%)
71	Dealer.com	303	0.02 (%)
72	Mautic	300	0.02 (%)
73	Pure360	295	0.02 (%)
74	Blitz	273	0.02 (%)
75	Bannerflow	272	0.02 (%)
76	ShippingEasy	264	0.02 (%)
77	Web.com	262	0.02 (%)
78	GreenRope	239	0.02 (%)
79	Jumplead	237	0.02 (%)
80	BrandMaker	230	0.01 (%)
81	Envoke	216	0.01 (%)
82	Kompyte	212	0.01 (%)
83	Carts Guru	195	0.01 (%)
84	SimplyCast	176	0.01 (%)
85	Affise	174	0.01 (%)
86	MOBIT	172	0.01 (%)
87	Delivra	169	0.01 (%)
88	Wheel of Popups	156	0.01 (%)
89	Wigzo	154	0.01 (%)
90	idomoo	140	0.01 (%)
91	GoBig, Inc.	121	0.01 (%)
92	PushAd	119	0.01 (%)
93	Tenfold	117	0.01 (%)
94	Evolvin Agency Software	114	0.01 (%)
95	JangoMail	113	0.01 (%)
96	GrooveJar	108	0.01 (%)
97	Digioh	105	0.01 (%)
98	Personyze	103	0.01 (%)
99	UserEngage	103	0.01 (%)
100	SalesNexus	102	0.01 (%)
101	SALESmanago Marketing Automation	101	0.01 (%)
102	Mailigen	96	0.01 (%)
103	Xtremepush	95	0.01 (%)
104	SnapApp	92	0.01 (%)
105	eClincher	87	0.01 (%)
106	Mintigo	87	0.01 (%)
107	Optmyzr	87	0.01 (%)
108	FunnelMaker	86	0.01 (%)
109	Skyword	86	0.01 (%)
110	Voucherify	85	0.01 (%)
111	ActiveConversion	85	0.01 (%)
112	Qwaya	85	0.01 (%)
113	eTrigue	82	0.01 (%)
114	Mailify	75	0.00 (%)
115	Fresh Relevance	75	0.00 (%)
116	Yodle	74	0.00 (%)
117	Reachdesk	65	0.00 (%)
118	Authoritas	62	0.00 (%)
119	Propago	61	0.00 (%)
120	Net-Results	54	0.00 (%)
121	ConnectAndSell	53	0.00 (%)
122	EverString	52	0.00 (%)
123	SalesSeek	49	0.00 (%)
124	Genoo	48	0.00 (%)
125	Colibri SEO	47	0.00 (%)
126	AgencyAnalytics	45	0.00 (%)
127	Zaius	44	0.00 (%)
128	Usermind	41	0.00 (%)
129	hubsell	39	0.00 (%)
130	Wired Plus	39	0.00 (%)
131	Radius	39	0.00 (%)
132	Pyze	38	0.00 (%)
133	HitPath	34	0.00 (%)
134	On Brand	32	0.00 (%)
135	atEvent	32	0.00 (%)
136	Katabat	30	0.00 (%)
137	DOTS Lead Validation	29	0.00 (%)
138	LeadByte	28	0.00 (%)
139	Experiture	27	0.00 (%)
140	GleanView	27	0.00 (%)
141	Kutenda	26	0.00 (%)
142	Colabo	26	0.00 (%)
143	Captavi Platform	25	0.00 (%)
144	Marketing Optimizer	25	0.00 (%)
145	Real Magnet	24	0.00 (%)
146	SimilarWeb PRO	22	0.00 (%)
147	OptiMine	21	0.00 (%)
148	EverThere	20	0.00 (%)
149	emfluence	18	0.00 (%)
150	Pleisty	17	0.00 (%)
151	Retainly	16	0.00 (%)
152	Direct Mail Manager	13	0.00 (%)
153	SalesPanda	13	0.00 (%)
154	MoonMail	11	0.00 (%)
155	OpenBack	11	0.00 (%)
156	Pixability	10	0.00 (%)
157	SutiCRM	10	0.00 (%)
158	Infer	8	0.00 (%)
159	Lead Guerrilla	7	0.00 (%)
160	Gold Lasso	5	0.00 (%)
161	IdealPath	4	0.00 (%)
162	LeadRocket	4	0.00 (%)
163	Pixelshop	3	0.00 (%)
164	WinningWare QuickLaunch	3	0.00 (%)
165	Geotoko	3	0.00 (%)
166	G2 Marketing Solutions	2	0.00 (%)
167	BuzzBoard	2	0.00 (%)
168	AD-Pure	2	0.00 (%)

Technology	Market share
MailChimp	42.71 (%)
HubSpot Marketing Hub	9.13 (%)
Klaviyo	6.20 (%)
Intercom	4.88 (%)
Adobe Marketing Cloud	4.84 (%)
ActiveCampaign	3.60 (%)
AdRoll	2.97 (%)
MyTime	2.73 (%)
Pardot	2.57 (%)
Marketo	2.18 (%)
ComScore	1.72 (%)
MailerLite	1.59 (%)
Vidyard	1.58 (%)
MailMunch	1.55 (%)
Drift	1.18 (%)
Infusionsoft	1.08 (%)
SharpSpring	1.04 (%)
WordStream Advisor	0.86 (%)
Drip	0.51 (%)
Ceros	0.51 (%)
GetResponse	0.45 (%)
iContact Email Marketing	0.40 (%)
Autopilot	0.37 (%)
Sleeknote	0.34 (%)
Wisepops	0.32 (%)
Act-On	0.30 (%)
Workfront	0.29 (%)
Qzzr	0.27 (%)
Benchmark Email	0.26 (%)
Salesfusion	0.20 (%)
Bizible	0.19 (%)
Instapage	0.17 (%)
Marketing 360	0.17 (%)
Omnisend	0.17 (%)
Sailthru	0.14 (%)
Wishpond	0.14 (%)
NiceJob	0.13 (%)
Compete	0.12 (%)
dotmailer	0.12 (%)
Moosend	0.11 (%)
Exponea	0.11 (%)
Bronto Marketing Platform	0.09 (%)
Campaigner	0.09 (%)
iZooto	0.08 (%)
ActiveDEMAND	0.08 (%)
Newscred	0.07 (%)
Picreel	0.07 (%)
Iterable	0.06 (%)
Upsales CRM	0.06 (%)
Hatchbuck	0.06 (%)
LeadLander	0.05 (%)
Appforma	0.05 (%)
LeadsRx	0.04 (%)
VisitorTrack	0.04 (%)
Lead Liaison	0.03 (%)
ActiveTrail	0.03 (%)
Localytics	0.03 (%)
LeadFox	0.03 (%)
Leadberry	0.03 (%)
OutboundEngine	0.03 (%)
Sarbacane	0.03 (%)
bpm'online marketing	0.03 (%)
Hitwise	0.03 (%)
Nextiva	0.02 (%)
Percolate	0.02 (%)
LeadSquared	0.02 (%)
eSputnik	0.02 (%)
Batch	0.02 (%)
ContactPigeon	0.02 (%)
Silverpop	0.02 (%)
Dealer.com	0.02 (%)
Mautic	0.02 (%)
Pure360	0.02 (%)
Blitz	0.02 (%)
Bannerflow	0.02 (%)
ShippingEasy	0.02 (%)
Web.com	0.02 (%)
GreenRope	0.02 (%)
Jumplead	0.02 (%)
BrandMaker	0.01 (%)
Envoke	0.01 (%)
Kompyte	0.01 (%)
Carts Guru	0.01 (%)
SimplyCast	0.01 (%)
Affise	0.01 (%)
MOBIT	0.01 (%)
Delivra	0.01 (%)
Wheel of Popups	0.01 (%)
Wigzo	0.01 (%)
idomoo	0.01 (%)
GoBig, Inc.	0.01 (%)
PushAd	0.01 (%)
Tenfold	0.01 (%)
Evolvin Agency Software	0.01 (%)
JangoMail	0.01 (%)
GrooveJar	0.01 (%)
Digioh	0.01 (%)
Personyze	0.01 (%)
UserEngage	0.01 (%)
SalesNexus	0.01 (%)
SALESmanago Marketing Automation	0.01 (%)
Mailigen	0.01 (%)
Xtremepush	0.01 (%)
SnapApp	0.01 (%)
eClincher	0.01 (%)
Mintigo	0.01 (%)
Optmyzr	0.01 (%)
FunnelMaker	0.01 (%)
Skyword	0.01 (%)
Voucherify	0.01 (%)
ActiveConversion	0.01 (%)
Qwaya	0.01 (%)
eTrigue	0.01 (%)
Mailify	0.00 (%)
Fresh Relevance	0.00 (%)
Yodle	0.00 (%)
Reachdesk	0.00 (%)
Authoritas	0.00 (%)
Propago	0.00 (%)
Net-Results	0.00 (%)
ConnectAndSell	0.00 (%)
EverString	0.00 (%)
SalesSeek	0.00 (%)
Genoo	0.00 (%)
Colibri SEO	0.00 (%)
AgencyAnalytics	0.00 (%)
Zaius	0.00 (%)
Usermind	0.00 (%)
hubsell	0.00 (%)
Wired Plus	0.00 (%)
Radius	0.00 (%)
Pyze	0.00 (%)
HitPath	0.00 (%)
On Brand	0.00 (%)
atEvent	0.00 (%)
Katabat	0.00 (%)
DOTS Lead Validation	0.00 (%)
LeadByte	0.00 (%)
Experiture	0.00 (%)
GleanView	0.00 (%)
Kutenda	0.00 (%)
Colabo	0.00 (%)
Captavi Platform	0.00 (%)
Marketing Optimizer	0.00 (%)
Real Magnet	0.00 (%)
SimilarWeb PRO	0.00 (%)
OptiMine	0.00 (%)
EverThere	0.00 (%)
emfluence	0.00 (%)
Pleisty	0.00 (%)
Retainly	0.00 (%)
Direct Mail Manager	0.00 (%)
SalesPanda	0.00 (%)
MoonMail	0.00 (%)
OpenBack	0.00 (%)
Pixability	0.00 (%)
SutiCRM	0.00 (%)
Infer	0.00 (%)
Lead Guerrilla	0.00 (%)
Gold Lasso	0.00 (%)
IdealPath	0.00 (%)
LeadRocket	0.00 (%)
Pixelshop	0.00 (%)
WinningWare QuickLaunch	0.00 (%)
Geotoko	0.00 (%)
G2 Marketing Solutions	0.00 (%)
BuzzBoard	0.00 (%)
AD-Pure	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Online Marketing software market leaders?

Top leaders in the category for Online Marketing software are MailChimp, HubSpot Marketing Hub, Klaviyo. Here, you can view a full list of Online Marketing tools in the market.

How many companies use Online Marketing software these days?

Around the world in 2023, over 1,305,452 companies are currently using one or more Online Marketing software. Out of these, there are 690,918 companies using Online Marketing tools that are originally from the United States .

Which company has the most significant market share in the Online Marketing software space?

The top few companies that have the most significant market share in the Online Marketing space are MailChimp with 42.71 % of market share, and HubSpot Marketing Hub with 9.13 % of market share and Klaviyo with 6.20 % of market share . Check for other Online Marketing technologies market share here.