Pay Per Click

Gain market share and customer base information about the top Pay Per Click software. Check out our list of Pay Per Click Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

174266

Companies

2915

Movements

Categories related to Pay Per Click

Top 5 Pay Per Click technologies in 2023

Over 174,266 companies are using Pay Per Click tools. Google Ads with 57.95% market share (100,980 customers), Outbrain with 24.10% market share (42,003 customers), SEMrush with 9.00% market share (15,678 customers),

Google Ads

57.95 %

Market Share

100980

Customers
Outbrain

24.10 %

Market Share

42003

Customers
SEMrush

9.00 %

Market Share

15678

Customers
WordStream Advisor

7.57 %

Market Share

13189

Customers
SpyFu

0.38 %

Market Share

656

Customers
Others

1.01 %

Market Share

1760

Customers

Pay Per Click Customers by Employee Size

The majority of Pay Per Click category falls in the company size of 20 - 49 employees (35,282 companies), 0 - 9 employees (34,881 companies), 100 - 249 employees (14,819 companies).

Pay Per Click Customers by Geography

Companies using Pay Per Click technology software are majorly from the United States with 51,113 (55.37%), United Kingdom with 9,171 (9.94%), India with 7,539 (8.17%) customers respectively.

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Pay Per Click Customers by Industry

Top industries that use Pay Per Click for Professional Services (42,857), Technology (21,893), Retail and CPG (11,016).

Market Share for Top Pay Per Click Technologies

Analyze the market share of popular Pay Per Click technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Ads	100980	57.95 (%)
2	Outbrain	42003	24.10 (%)
3	SEMrush	15678	9.00 (%)
4	WordStream Advisor	13189	7.57 (%)
5	SpyFu	656	0.38 (%)
6	Ptengine	612	0.35 (%)
7	Clixtell	506	0.29 (%)
8	Acquisio	177	0.10 (%)
9	adCore	124	0.07 (%)
10	NinjaCat	103	0.06 (%)
11	ReportGarden	93	0.05 (%)
12	Funnel Science	63	0.04 (%)
13	AgencyAnalytics	45	0.03 (%)
14	AdStage	37	0.02 (%)

Technology	Market share
Google Ads	57.95 (%)
Outbrain	24.10 (%)
SEMrush	9.00 (%)
WordStream Advisor	7.57 (%)
SpyFu	0.38 (%)
Ptengine	0.35 (%)
Clixtell	0.29 (%)
Acquisio	0.10 (%)
adCore	0.07 (%)
NinjaCat	0.06 (%)
ReportGarden	0.05 (%)
Funnel Science	0.04 (%)
AgencyAnalytics	0.03 (%)
AdStage	0.02 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Pay Per Click software market leaders?

Top leaders in the category for Pay Per Click software are Google Ads, Outbrain, SEMrush. Here, you can view a full list of Pay Per Click tools in the market.

How many companies use Pay Per Click software these days?

Around the world in 2023, over 122,060 companies are currently using one or more Pay Per Click software. Out of these, there are 51,113 companies using Pay Per Click tools that are originally from the United States .

Which company has the most significant market share in the Pay Per Click software space?

The top few companies that have the most significant market share in the Pay Per Click space are Google Ads with 57.95 % of market share, and Outbrain with 24.10 % of market share and SEMrush with 9.00 % of market share . Check for other Pay Per Click technologies market share here.