Social Media

Gain market share and customer base information about the top Social Media software. Check out our list of Social Media Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

124

Technologies

8922778

Companies

28397

Movements

Categories related to Social Media

Top 5 Social Media technologies in 2023

Over 8,922,778 companies are using Social Media tools. Twitter with 70.79% market share (6,316,034 customers), Facebook with 15.46% market share (1,379,749 customers), Instagram with 4.64% market share (413,850 customers),

Twitter

70.79 %

Market Share

6316034

Customers
Facebook

15.46 %

Market Share

1379749

Customers
Instagram

4.64 %

Market Share

413850

Customers
TikTok

3.17 %

Market Share

282770

Customers
HubSpot Marketing Hub

1.57 %

Market Share

140428

Customers
Others

4.37 %

Market Share

389947

Customers

Social Media Customers by Employee Size

The majority of Social Media category falls in the company size of 0 - 9 employees (5,307,762 companies), 20 - 49 employees (2,520,797 companies), 10 - 19 employees (1,121,102 companies).

Social Media Customers by Geography

Companies using Social Media technology software are majorly from the United States with 5,481,982 (59.53%), United Kingdom with 1,042,168 (11.32%), Germany with 477,535 (5.19%) customers respectively.

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Social Media Customers by Industry

Top industries that use Social Media for Professional Services (1,660,888), Retail and CPG (578,087), Technology (412,058).

Market Share for Top Social Media Technologies

Analyze the market share of popular Social Media technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Twitter	6316034	70.79 (%)
2	Facebook	1379749	15.46 (%)
3	Instagram	413850	4.64 (%)
4	TikTok	282770	3.17 (%)
5	HubSpot Marketing Hub	140428	1.57 (%)
6	Adobe Marketing Cloud	74463	0.83 (%)
7	Ahrefs	35762	0.40 (%)
8	Marketo	33576	0.38 (%)
9	Agile CRM	32764	0.37 (%)
10	Hootsuite	28690	0.32 (%)
11	uStudio	24421	0.27 (%)
12	Yotpo	23997	0.27 (%)
13	Sprout Social	15979	0.18 (%)
14	Salesforce Marketing Cloud	13395	0.15 (%)
15	OneAll	12970	0.15 (%)
16	monday.com	11137	0.12 (%)
17	iContact Email Marketing	6152	0.07 (%)
18	SocialFlow	5033	0.06 (%)
19	Cision	4812	0.05 (%)
20	Justuno	4419	0.05 (%)
21	Qzzr	4144	0.05 (%)
22	Buffer	4131	0.05 (%)
23	Meltwater	3870	0.04 (%)
24	Marketing 360	2568	0.03 (%)
25	Universe	2557	0.03 (%)
26	Sprinklr	2529	0.03 (%)
27	Kentico	2471	0.03 (%)
28	TweetDeck	2348	0.03 (%)
29	Wishpond	2173	0.02 (%)
30	Zoho Social	2006	0.02 (%)
31	Powtoon	1958	0.02 (%)
32	NiceJob	1957	0.02 (%)
33	Stackla	1864	0.02 (%)
34	Crimson Hexagon	1846	0.02 (%)
35	Tagboard	1774	0.02 (%)
36	GetSocial	1389	0.02 (%)
37	Brandwatch	1358	0.02 (%)
38	Synup	1194	0.01 (%)
39	Perch	1127	0.01 (%)
40	LinkedIn Premium	1115	0.01 (%)
41	LoginRadius	1051	0.01 (%)
42	Newscred	1026	0.01 (%)
43	BuzzSumo	960	0.01 (%)
44	Uscreen	918	0.01 (%)
45	Lithium	838	0.01 (%)
46	SocialEngine Cloud	828	0.01 (%)
47	Sendible	659	0.01 (%)
48	NetBase	657	0.01 (%)
49	TINT	629	0.01 (%)
50	Clubhouse	599	0.01 (%)
51	Spredfast	558	0.01 (%)
52	Mention	507	0.01 (%)
53	Qualifio	493	0.01 (%)
54	Agorapulse	486	0.01 (%)
55	Janrain	473	0.01 (%)
56	Easypromos	451	0.01 (%)
57	Marin Software	384	0.00 (%)
58	Percolate	363	0.00 (%)
59	Simply Measured	358	0.00 (%)
60	StoreYa	345	0.00 (%)
61	BuzzStream	338	0.00 (%)
62	ONEsite	305	0.00 (%)
63	Clarabridge CX Social	288	0.00 (%)
64	Falcon.io	253	0.00 (%)
65	Apptus	250	0.00 (%)
66	Jumplead	237	0.00 (%)
67	Kompyte	212	0.00 (%)
68	Acquisio	177	0.00 (%)
69	NUVI	171	0.00 (%)
70	Oktopost	168	0.00 (%)
71	Cortex	166	0.00 (%)
72	TapClicks	142	0.00 (%)
73	ReviewTrackers	138	0.00 (%)
74	LeadsBridge	137	0.00 (%)
75	Sniply	126	0.00 (%)
76	Locowise	124	0.00 (%)
77	GoBig, Inc.	121	0.00 (%)
78	Digitaleo	118	0.00 (%)
79	Zoomph	115	0.00 (%)
80	Audiense	104	0.00 (%)
81	Hearsay Social	103	0.00 (%)
82	quintly	98	0.00 (%)
83	Hashtag'd	93	0.00 (%)
84	Viraltag	91	0.00 (%)
85	Viewbix	90	0.00 (%)
86	eClincher	87	0.00 (%)
87	Qwaya	85	0.00 (%)
88	Driftrock Flow	81	0.00 (%)
89	Yodle	76	0.00 (%)
90	Sked Social	68	0.00 (%)
91	Tour Builder	66	0.00 (%)
92	Bottlenose	65	0.00 (%)
93	Digital Air Strike	56	0.00 (%)
94	SocialPilot	56	0.00 (%)
95	PromoRepublic	52	0.00 (%)
96	SalesSeek	50	0.00 (%)
97	Zuberance	48	0.00 (%)
98	AgencyAnalytics	45	0.00 (%)
99	Kontentino	42	0.00 (%)
100	AdStage	38	0.00 (%)
101	InfoCaptor Dashboard	36	0.00 (%)
102	Mediatoolkit	33	0.00 (%)
103	SocialOomph	29	0.00 (%)
104	Awario	27	0.00 (%)
105	Aitarget	19	0.00 (%)
106	MavSocial	19	0.00 (%)
107	emfluence	18	0.00 (%)
108	inboundli	16	0.00 (%)
109	Send Social Media	16	0.00 (%)
110	CrowdControlHQ	14	0.00 (%)
111	Reputology	13	0.00 (%)
112	Post Planner	12	0.00 (%)
113	Storefront Social	11	0.00 (%)
114	ATOMIZED	10	0.00 (%)
115	Hopper	10	0.00 (%)
116	SMhack	9	0.00 (%)
117	Social Ads Tool	9	0.00 (%)
118	Allin1Social	8	0.00 (%)
119	ProWorkflow	8	0.00 (%)
120	POSTOPLAN	5	0.00 (%)
121	IdealPath	4	0.00 (%)
122	LeadSift	3	0.00 (%)
123	Pixelshop	3	0.00 (%)
124	Geotoko	3	0.00 (%)

Technology	Market share
Twitter	70.79 (%)
Facebook	15.46 (%)
Instagram	4.64 (%)
TikTok	3.17 (%)
HubSpot Marketing Hub	1.57 (%)
Adobe Marketing Cloud	0.83 (%)
Ahrefs	0.40 (%)
Marketo	0.38 (%)
Agile CRM	0.37 (%)
Hootsuite	0.32 (%)
uStudio	0.27 (%)
Yotpo	0.27 (%)
Sprout Social	0.18 (%)
Salesforce Marketing Cloud	0.15 (%)
OneAll	0.15 (%)
monday.com	0.12 (%)
iContact Email Marketing	0.07 (%)
SocialFlow	0.06 (%)
Cision	0.05 (%)
Justuno	0.05 (%)
Qzzr	0.05 (%)
Buffer	0.05 (%)
Meltwater	0.04 (%)
Marketing 360	0.03 (%)
Universe	0.03 (%)
Sprinklr	0.03 (%)
Kentico	0.03 (%)
TweetDeck	0.03 (%)
Wishpond	0.02 (%)
Zoho Social	0.02 (%)
Powtoon	0.02 (%)
NiceJob	0.02 (%)
Stackla	0.02 (%)
Crimson Hexagon	0.02 (%)
Tagboard	0.02 (%)
GetSocial	0.02 (%)
Brandwatch	0.02 (%)
Synup	0.01 (%)
Perch	0.01 (%)
LinkedIn Premium	0.01 (%)
LoginRadius	0.01 (%)
Newscred	0.01 (%)
BuzzSumo	0.01 (%)
Uscreen	0.01 (%)
Lithium	0.01 (%)
SocialEngine Cloud	0.01 (%)
Sendible	0.01 (%)
NetBase	0.01 (%)
TINT	0.01 (%)
Clubhouse	0.01 (%)
Spredfast	0.01 (%)
Mention	0.01 (%)
Qualifio	0.01 (%)
Agorapulse	0.01 (%)
Janrain	0.01 (%)
Easypromos	0.01 (%)
Marin Software	0.00 (%)
Percolate	0.00 (%)
Simply Measured	0.00 (%)
StoreYa	0.00 (%)
BuzzStream	0.00 (%)
ONEsite	0.00 (%)
Clarabridge CX Social	0.00 (%)
Falcon.io	0.00 (%)
Apptus	0.00 (%)
Jumplead	0.00 (%)
Kompyte	0.00 (%)
Acquisio	0.00 (%)
NUVI	0.00 (%)
Oktopost	0.00 (%)
Cortex	0.00 (%)
TapClicks	0.00 (%)
ReviewTrackers	0.00 (%)
LeadsBridge	0.00 (%)
Sniply	0.00 (%)
Locowise	0.00 (%)
GoBig, Inc.	0.00 (%)
Digitaleo	0.00 (%)
Zoomph	0.00 (%)
Audiense	0.00 (%)
Hearsay Social	0.00 (%)
quintly	0.00 (%)
Hashtag'd	0.00 (%)
Viraltag	0.00 (%)
Viewbix	0.00 (%)
eClincher	0.00 (%)
Qwaya	0.00 (%)
Driftrock Flow	0.00 (%)
Yodle	0.00 (%)
Sked Social	0.00 (%)
Tour Builder	0.00 (%)
Bottlenose	0.00 (%)
Digital Air Strike	0.00 (%)
SocialPilot	0.00 (%)
PromoRepublic	0.00 (%)
SalesSeek	0.00 (%)
Zuberance	0.00 (%)
AgencyAnalytics	0.00 (%)
Kontentino	0.00 (%)
AdStage	0.00 (%)
InfoCaptor Dashboard	0.00 (%)
Mediatoolkit	0.00 (%)
SocialOomph	0.00 (%)
Awario	0.00 (%)
Aitarget	0.00 (%)
MavSocial	0.00 (%)
emfluence	0.00 (%)
inboundli	0.00 (%)
Send Social Media	0.00 (%)
CrowdControlHQ	0.00 (%)
Reputology	0.00 (%)
Post Planner	0.00 (%)
Storefront Social	0.00 (%)
ATOMIZED	0.00 (%)
Hopper	0.00 (%)
SMhack	0.00 (%)
Social Ads Tool	0.00 (%)
Allin1Social	0.00 (%)
ProWorkflow	0.00 (%)
POSTOPLAN	0.00 (%)
IdealPath	0.00 (%)
LeadSift	0.00 (%)
Pixelshop	0.00 (%)
Geotoko	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Social Media software market leaders?

Top leaders in the category for Social Media software are Twitter, Facebook, Instagram. Here, you can view a full list of Social Media tools in the market.

How many companies use Social Media software these days?

Around the world in 2023, over 11,158,978 companies are currently using one or more Social Media software. Out of these, there are 5,481,982 companies using Social Media tools that are originally from the United States .

Which company has the most significant market share in the Social Media software space?

The top few companies that have the most significant market share in the Social Media space are Twitter with 70.79 % of market share, and Facebook with 15.46 % of market share and Instagram with 4.64 % of market share . Check for other Social Media technologies market share here.