Tag Management

Gain market share and customer base information about the top Tag Management software. Check out our list of Tag Management Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies

4405622

Companies

7704

Movements

Categories related to Tag Management

Top 5 Tag Management technologies in 2023

Over 4,405,622 companies are using Tag Management tools. Google Tag Manager with 85.75% market share (3,777,961 customers), AddThis with 8.93% market share (393,488 customers), Tealium with 2.11% market share (92,881 customers),

Google Tag Manager

85.75 %

Market Share

3777961

Customers
AddThis

8.93 %

Market Share

393488

Customers
Tealium

2.11 %

Market Share

92881

Customers
Tealium iQ Tag Management

2.06 %

Market Share

90623

Customers
FlashTalking

0.52 %

Market Share

23116

Customers
Others

0.63 %

Market Share

27553

Customers

Tag Management Customers by Employee Size

The majority of Tag Management category falls in the company size of 0 - 9 employees (1,584,056 companies), 20 - 49 employees (743,372 companies), 10 - 19 employees (352,039 companies).

Tag Management Customers by Geography

Companies using Tag Management technology software are majorly from the United States with 1,587,763 (60.27%), United Kingdom with 268,952 (10.21%), Canada with 121,085 (4.60%) customers respectively.

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Tag Management Customers by Industry

Top industries that use Tag Management for Professional Services (895,363), Retail and CPG (318,602), Technology (250,988).

Market Share for Top Tag Management Technologies

Analyze the market share of popular Tag Management technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Tag Manager	3777961	85.75 (%)
2	AddThis	393488	8.93 (%)
3	Tealium	92881	2.11 (%)
4	Tealium iQ Tag Management	90623	2.06 (%)
5	FlashTalking	23116	0.52 (%)
6	Piwik PRO	9452	0.21 (%)
7	Yahoo! Tag Manager	5892	0.13 (%)
8	Signal	5869	0.13 (%)
9	TagCommander	2490	0.06 (%)
10	Exactag	1806	0.04 (%)
11	Adobe DTM	667	0.02 (%)
12	Relay42	430	0.01 (%)
13	Ensighten	379	0.01 (%)
14	Action Recorder	327	0.01 (%)
15	Adobe Prelude	113	0.00 (%)
16	Convert Experiences	38	0.00 (%)
17	Google Tag (formerly Global Site Tag)	32	0.00 (%)
18	Tag Inspector	18	0.00 (%)
19	UberTags	16	0.00 (%)
20	Mezzobit	11	0.00 (%)
21	Hub'Scan	9	0.00 (%)
22	7suite	4	0.00 (%)

Technology	Market share
Google Tag Manager	85.75 (%)
AddThis	8.93 (%)
Tealium	2.11 (%)
Tealium iQ Tag Management	2.06 (%)
FlashTalking	0.52 (%)
Piwik PRO	0.21 (%)
Yahoo! Tag Manager	0.13 (%)
Signal	0.13 (%)
TagCommander	0.06 (%)
Exactag	0.04 (%)
Adobe DTM	0.02 (%)
Relay42	0.01 (%)
Ensighten	0.01 (%)
Action Recorder	0.01 (%)
Adobe Prelude	0.00 (%)
Convert Experiences	0.00 (%)
Google Tag (formerly Global Site Tag)	0.00 (%)
Tag Inspector	0.00 (%)
UberTags	0.00 (%)
Mezzobit	0.00 (%)
Hub'Scan	0.00 (%)
7suite	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Tag Management software market leaders?

Top leaders in the category for Tag Management software are Google Tag Manager, AddThis, Tealium. Here, you can view a full list of Tag Management tools in the market.

How many companies use Tag Management software these days?

Around the world in 2023, over 3,300,020 companies are currently using one or more Tag Management software. Out of these, there are 1,587,763 companies using Tag Management tools that are originally from the United States .

Which company has the most significant market share in the Tag Management software space?

The top few companies that have the most significant market share in the Tag Management space are Google Tag Manager with 85.75 % of market share, and AddThis with 8.93 % of market share and Tealium with 2.11 % of market share . Check for other Tag Management technologies market share here.