Web Analytics

Gain market share and customer base information about the top Web Analytics software. Check out our list of Web Analytics Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

214

Technologies

7751641

Companies

20983

Movements

Categories related to Web Analytics

Top 5 Web Analytics technologies in 2023

Over 7,751,641 companies are using Web Analytics tools. Google Analytics with 70.84% market share (5,491,493 customers), FaceBook Pixel For Shop with 12.24% market share (948,646 customers), Hotjar with 3.42% market share (265,044 customers),

Google Analytics

70.84 %

Market Share

5491493

Customers
FaceBook Pixel For Shop

12.24 %

Market Share

948646

Customers
Hotjar

3.42 %

Market Share

265044

Customers
Matomo (Formerly Piwik)

2.90 %

Market Share

224861

Customers
Adobe Analytics

1.51 %

Market Share

116928

Customers
Others

9.09 %

Market Share

704669

Customers

Web Analytics Customers by Employee Size

The majority of Web Analytics category falls in the company size of 0 - 9 employees (3,135,095 companies), 20 - 49 employees (1,512,482 companies), 10 - 19 employees (708,645 companies).

Web Analytics Customers by Geography

Companies using Web Analytics technology software are majorly from the United States with 3,172,268 (59.21%), United Kingdom with 551,388 (10.29%), Canada with 246,038 (4.59%) customers respectively.

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Web Analytics Customers by Industry

Top industries that use Web Analytics for Professional Services (1,424,037), Retail and CPG (522,907), Technology (402,964).

Market Share for Top Web Analytics Technologies

Analyze the market share of popular Web Analytics technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share
1	Google Analytics	5491493	70.84 (%)
2	FaceBook Pixel For Shop	948646	12.24 (%)
3	Hotjar	265044	3.42 (%)
4	Matomo (Formerly Piwik)	224861	2.90 (%)
5	Adobe Analytics	116928	1.51 (%)
6	Optimizely	47487	0.61 (%)
7	Crazy Egg	40338	0.52 (%)
8	Mixpanel	38513	0.50 (%)
9	Ahrefs	35755	0.46 (%)
10	Agile CRM	32764	0.42 (%)
11	Campaign Monitor	28702	0.37 (%)
12	Hootsuite	28591	0.37 (%)
13	Leadfeeder	26515	0.34 (%)
14	ComScore	26462	0.34 (%)
15	Visual Website Optimizer	22135	0.29 (%)
16	Clicky	19245	0.25 (%)
17	Mouseflow	19054	0.25 (%)
18	HeapAnalytics	17963	0.23 (%)
19	Alexa	17210	0.22 (%)
20	Smartlook	16825	0.22 (%)
21	SEMrush	15784	0.20 (%)
22	PPC Keyword	13460	0.17 (%)
23	Siteimprove	13443	0.17 (%)
24	WordStream SEO for FireFox	13341	0.17 (%)
25	Lucky Orange	11057	0.14 (%)
26	Chartbeat	10769	0.14 (%)
27	Gauges	10322	0.13 (%)
28	Zoho PageSense	10225	0.13 (%)
29	Piwik PRO	9471	0.12 (%)
30	Amplitude	9285	0.12 (%)
31	Inspectlet	8883	0.11 (%)
32	Fathom Analytics	8414	0.11 (%)
33	Plausible Analytics	6808	0.09 (%)
34	SiteWit	6158	0.08 (%)
35	ConversionSweeper	5866	0.08 (%)
36	SuperStats	5820	0.08 (%)
37	ThomasNet Web Traxs	5777	0.07 (%)
38	Looker	5331	0.07 (%)
39	Moz	5277	0.07 (%)
40	Oribi	5212	0.07 (%)
41	ShinyStat	5188	0.07 (%)
42	Albacross	4352	0.06 (%)
43	ipapi	3871	0.05 (%)
44	AB Tasty	3510	0.05 (%)
45	Ometrics	3472	0.04 (%)
46	Oracle BlueKai	3387	0.04 (%)
47	ClickTale	3150	0.04 (%)
48	Heatmap	3071	0.04 (%)
49	Salesfusion	3041	0.04 (%)
50	Bizible	2924	0.04 (%)
51	Peek Pro Tour Operators	2922	0.04 (%)
52	Cxense Insight	2747	0.04 (%)
53	Kissmetrics	2674	0.03 (%)
54	Marketing 360	2582	0.03 (%)
55	Bounce Exchange	2430	0.03 (%)
56	Leady	2182	0.03 (%)
57	Proof	2105	0.03 (%)
58	Woopra	2088	0.03 (%)
59	Brightedge	2076	0.03 (%)
60	SimilarWeb	1887	0.02 (%)
61	CleverTap	1862	0.02 (%)
62	eXTReMe Tracking	1856	0.02 (%)
63	Compete	1837	0.02 (%)
64	Yandex Metrica	1833	0.02 (%)
65	SE Ranking	1812	0.02 (%)
66	Exponea	1680	0.02 (%)
67	Freshmarketer	1442	0.02 (%)
68	GetSocial	1388	0.02 (%)
69	Webtrends	1369	0.02 (%)
70	Sisense	1367	0.02 (%)
71	Brandwatch	1356	0.02 (%)
72	bo.im	1194	0.02 (%)
73	Synup	1193	0.02 (%)
74	Ruler Analytics	1172	0.02 (%)
75	Snitcher	1086	0.01 (%)
76	Attribution	1010	0.01 (%)
77	Decibel	940	0.01 (%)
78	LeadLander	824	0.01 (%)
79	SAP Marketing Cloud	764	0.01 (%)
80	Majestic	745	0.01 (%)
81	Opentracker	707	0.01 (%)
82	Evergage	686	0.01 (%)
83	WooRank	671	0.01 (%)
84	SpyFu	664	0.01 (%)
85	Lumio	643	0.01 (%)
86	Ptengine	612	0.01 (%)
87	Apptopia	594	0.01 (%)
88	Botify	591	0.01 (%)
89	VisitorTrack	579	0.01 (%)
90	Countly	517	0.01 (%)
91	Hitsteps	515	0.01 (%)
92	GoStats	507	0.01 (%)
93	Clixtell	506	0.01 (%)
94	ClustrMaps	498	0.01 (%)
95	XiTi	497	0.01 (%)
96	Funnel	468	0.01 (%)
97	Unbxd	448	0.01 (%)
98	Stat24	412	0.01 (%)
99	ExtraWatch	402	0.01 (%)
100	Hitwise	390	0.01 (%)
101	Marin Software	384	0.00 (%)
102	Linkody	383	0.00 (%)
103	Snoobi	377	0.00 (%)
104	AppAnnie	360	0.00 (%)
105	NetFlow Analyzer	342	0.00 (%)
106	AFS Analytics	335	0.00 (%)
107	OneStat	324	0.00 (%)
108	Chartio	304	0.00 (%)
109	Motigo	293	0.00 (%)
110	Brand24	276	0.00 (%)
111	AWStats	272	0.00 (%)
112	SumAll	243	0.00 (%)
113	eAnalytics	231	0.00 (%)
114	SlimStatAnalytics	215	0.00 (%)
115	Convertize	177	0.00 (%)
116	Acquisio	177	0.00 (%)
117	TeamQuest	174	0.00 (%)
118	WebMeUp	172	0.00 (%)
119	SEOmator	169	0.00 (%)
120	Tealium IQ	165	0.00 (%)
121	Anodot	163	0.00 (%)
122	WAO	152	0.00 (%)
123	TapClicks	142	0.00 (%)
124	Open Web Analytics	142	0.00 (%)
125	Appsee Mobile Analytics	137	0.00 (%)
126	siteAnalyser	130	0.00 (%)
127	adCore	124	0.00 (%)
128	Cyfe	117	0.00 (%)
129	Mondovo	115	0.00 (%)
130	Simple Analytics	114	0.00 (%)
131	SEO PowerSuite	105	0.00 (%)
132	ContentKing	101	0.00 (%)
133	HarePoint	98	0.00 (%)
134	Xtremepush	95	0.00 (%)
135	AnalyticsToolkit	91	0.00 (%)
136	Scikit Image	83	0.00 (%)
137	DashThis	81	0.00 (%)
138	Beckon	78	0.00 (%)
139	Badgeville	75	0.00 (%)
140	Rebrandly	68	0.00 (%)
141	A1WebStats	65	0.00 (%)
142	Funnel Science	63	0.00 (%)
143	Authoritas	62	0.00 (%)
144	Econda	61	0.00 (%)
145	Linkpulse	56	0.00 (%)
146	Sticky	47	0.00 (%)
147	Colibri SEO	47	0.00 (%)
148	DemandJump	45	0.00 (%)
149	SeeVolution	45	0.00 (%)
150	AgencyAnalytics	45	0.00 (%)
151	3DStats.com	43	0.00 (%)
152	SearchMan	43	0.00 (%)
153	AT Internet Web Analytics	39	0.00 (%)
154	Netmonitor	38	0.00 (%)
155	Improvado	37	0.00 (%)
156	Glassbeam	35	0.00 (%)
157	Calq	34	0.00 (%)
158	Sensai Metrics	34	0.00 (%)
159	Swiftype Site Search	32	0.00 (%)
160	Trendify	32	0.00 (%)
161	Roambi Analytics	30	0.00 (%)
162	LessChurn	28	0.00 (%)
163	Maptiks	28	0.00 (%)
164	SmarterStats	27	0.00 (%)
165	Site Search 360	26	0.00 (%)
166	Marketing Optimizer	25	0.00 (%)
167	Quill Engage	25	0.00 (%)
168	Netbiscuits	24	0.00 (%)
169	Attribution.io	24	0.00 (%)
170	Rooster	24	0.00 (%)
171	gShift	23	0.00 (%)
172	Metrixa	22	0.00 (%)
173	SimilarWeb PRO	22	0.00 (%)
174	EmbeddedAnalytics	21	0.00 (%)
175	KonceptApp	21	0.00 (%)
176	Analytify	19	0.00 (%)
177	Keepify	18	0.00 (%)
178	MapMyUser	18	0.00 (%)
179	Cloudlytics	16	0.00 (%)
180	Rannko	15	0.00 (%)
181	Core Web Analytics Engine	14	0.00 (%)
182	SpatialKey	14	0.00 (%)
183	Viavoo	11	0.00 (%)
184	Peek	10	0.00 (%)
185	FireStats	9	0.00 (%)
186	Logaholic Web Analytics	9	0.00 (%)
187	Angelfish	8	0.00 (%)
188	Brainify Analytics	8	0.00 (%)
189	Slemma	6	0.00 (%)
190	WebDNA.io	5	0.00 (%)
191	LeaDroid	5	0.00 (%)
192	HeatMapCo	5	0.00 (%)
193	PaveIQ	4	0.00 (%)
194	SeoHighLighter.com	4	0.00 (%)
195	CEP Analytics	4	0.00 (%)
196	IBM Digital Analytics (Coremetrics)	4	0.00 (%)
197	IdealPath	4	0.00 (%)
198	VueData	4	0.00 (%)
199	Funnl	3	0.00 (%)
200	ClickPerfect	3	0.00 (%)
201	OWOX BI Attribution	3	0.00 (%)
202	Serptracker	3	0.00 (%)
203	Smol	3	0.00 (%)
204	3PMobile	3	0.00 (%)
205	Applause Analytics	3	0.00 (%)
206	EngageMaster	3	0.00 (%)
207	Roguelytics	2	0.00 (%)
208	Instaclique	2	0.00 (%)
209	Stat Centric	2	0.00 (%)
210	Statvoo	2	0.00 (%)
211	OWOX BI Smart Data	2	0.00 (%)
212	Intempt	2	0.00 (%)
213	SearchMax	2	0.00 (%)
214	Needl	2	0.00 (%)

Technology	Market share
Google Analytics	70.84 (%)
FaceBook Pixel For Shop	12.24 (%)
Hotjar	3.42 (%)
Matomo (Formerly Piwik)	2.90 (%)
Adobe Analytics	1.51 (%)
Optimizely	0.61 (%)
Crazy Egg	0.52 (%)
Mixpanel	0.50 (%)
Ahrefs	0.46 (%)
Agile CRM	0.42 (%)
Campaign Monitor	0.37 (%)
Hootsuite	0.37 (%)
Leadfeeder	0.34 (%)
ComScore	0.34 (%)
Visual Website Optimizer	0.29 (%)
Clicky	0.25 (%)
Mouseflow	0.25 (%)
HeapAnalytics	0.23 (%)
Alexa	0.22 (%)
Smartlook	0.22 (%)
SEMrush	0.20 (%)
PPC Keyword	0.17 (%)
Siteimprove	0.17 (%)
WordStream SEO for FireFox	0.17 (%)
Lucky Orange	0.14 (%)
Chartbeat	0.14 (%)
Gauges	0.13 (%)
Zoho PageSense	0.13 (%)
Piwik PRO	0.12 (%)
Amplitude	0.12 (%)
Inspectlet	0.11 (%)
Fathom Analytics	0.11 (%)
Plausible Analytics	0.09 (%)
SiteWit	0.08 (%)
ConversionSweeper	0.08 (%)
SuperStats	0.08 (%)
ThomasNet Web Traxs	0.07 (%)
Looker	0.07 (%)
Moz	0.07 (%)
Oribi	0.07 (%)
ShinyStat	0.07 (%)
Albacross	0.06 (%)
ipapi	0.05 (%)
AB Tasty	0.05 (%)
Ometrics	0.04 (%)
Oracle BlueKai	0.04 (%)
ClickTale	0.04 (%)
Heatmap	0.04 (%)
Salesfusion	0.04 (%)
Bizible	0.04 (%)
Peek Pro Tour Operators	0.04 (%)
Cxense Insight	0.04 (%)
Kissmetrics	0.03 (%)
Marketing 360	0.03 (%)
Bounce Exchange	0.03 (%)
Leady	0.03 (%)
Proof	0.03 (%)
Woopra	0.03 (%)
Brightedge	0.03 (%)
SimilarWeb	0.02 (%)
CleverTap	0.02 (%)
eXTReMe Tracking	0.02 (%)
Compete	0.02 (%)
Yandex Metrica	0.02 (%)
SE Ranking	0.02 (%)
Exponea	0.02 (%)
Freshmarketer	0.02 (%)
GetSocial	0.02 (%)
Webtrends	0.02 (%)
Sisense	0.02 (%)
Brandwatch	0.02 (%)
bo.im	0.02 (%)
Synup	0.02 (%)
Ruler Analytics	0.02 (%)
Snitcher	0.01 (%)
Attribution	0.01 (%)
Decibel	0.01 (%)
LeadLander	0.01 (%)
SAP Marketing Cloud	0.01 (%)
Majestic	0.01 (%)
Opentracker	0.01 (%)
Evergage	0.01 (%)
WooRank	0.01 (%)
SpyFu	0.01 (%)
Lumio	0.01 (%)
Ptengine	0.01 (%)
Apptopia	0.01 (%)
Botify	0.01 (%)
VisitorTrack	0.01 (%)
Countly	0.01 (%)
Hitsteps	0.01 (%)
GoStats	0.01 (%)
Clixtell	0.01 (%)
ClustrMaps	0.01 (%)
XiTi	0.01 (%)
Funnel	0.01 (%)
Unbxd	0.01 (%)
Stat24	0.01 (%)
ExtraWatch	0.01 (%)
Hitwise	0.01 (%)
Marin Software	0.00 (%)
Linkody	0.00 (%)
Snoobi	0.00 (%)
AppAnnie	0.00 (%)
NetFlow Analyzer	0.00 (%)
AFS Analytics	0.00 (%)
OneStat	0.00 (%)
Chartio	0.00 (%)
Motigo	0.00 (%)
Brand24	0.00 (%)
AWStats	0.00 (%)
SumAll	0.00 (%)
eAnalytics	0.00 (%)
SlimStatAnalytics	0.00 (%)
Convertize	0.00 (%)
Acquisio	0.00 (%)
TeamQuest	0.00 (%)
WebMeUp	0.00 (%)
SEOmator	0.00 (%)
Tealium IQ	0.00 (%)
Anodot	0.00 (%)
WAO	0.00 (%)
TapClicks	0.00 (%)
Open Web Analytics	0.00 (%)
Appsee Mobile Analytics	0.00 (%)
siteAnalyser	0.00 (%)
adCore	0.00 (%)
Cyfe	0.00 (%)
Mondovo	0.00 (%)
Simple Analytics	0.00 (%)
SEO PowerSuite	0.00 (%)
ContentKing	0.00 (%)
HarePoint	0.00 (%)
Xtremepush	0.00 (%)
AnalyticsToolkit	0.00 (%)
Scikit Image	0.00 (%)
DashThis	0.00 (%)
Beckon	0.00 (%)
Badgeville	0.00 (%)
Rebrandly	0.00 (%)
A1WebStats	0.00 (%)
Funnel Science	0.00 (%)
Authoritas	0.00 (%)
Econda	0.00 (%)
Linkpulse	0.00 (%)
Sticky	0.00 (%)
Colibri SEO	0.00 (%)
DemandJump	0.00 (%)
SeeVolution	0.00 (%)
AgencyAnalytics	0.00 (%)
3DStats.com	0.00 (%)
SearchMan	0.00 (%)
AT Internet Web Analytics	0.00 (%)
Netmonitor	0.00 (%)
Improvado	0.00 (%)
Glassbeam	0.00 (%)
Calq	0.00 (%)
Sensai Metrics	0.00 (%)
Swiftype Site Search	0.00 (%)
Trendify	0.00 (%)
Roambi Analytics	0.00 (%)
LessChurn	0.00 (%)
Maptiks	0.00 (%)
SmarterStats	0.00 (%)
Site Search 360	0.00 (%)
Marketing Optimizer	0.00 (%)
Quill Engage	0.00 (%)
Netbiscuits	0.00 (%)
Attribution.io	0.00 (%)
Rooster	0.00 (%)
gShift	0.00 (%)
Metrixa	0.00 (%)
SimilarWeb PRO	0.00 (%)
EmbeddedAnalytics	0.00 (%)
KonceptApp	0.00 (%)
Analytify	0.00 (%)
Keepify	0.00 (%)
MapMyUser	0.00 (%)
Cloudlytics	0.00 (%)
Rannko	0.00 (%)
Core Web Analytics Engine	0.00 (%)
SpatialKey	0.00 (%)
Viavoo	0.00 (%)
Peek	0.00 (%)
FireStats	0.00 (%)
Logaholic Web Analytics	0.00 (%)
Angelfish	0.00 (%)
Brainify Analytics	0.00 (%)
Slemma	0.00 (%)
WebDNA.io	0.00 (%)
LeaDroid	0.00 (%)
HeatMapCo	0.00 (%)
PaveIQ	0.00 (%)
SeoHighLighter.com	0.00 (%)
CEP Analytics	0.00 (%)
IBM Digital Analytics (Coremetrics)	0.00 (%)
IdealPath	0.00 (%)
VueData	0.00 (%)
Funnl	0.00 (%)
ClickPerfect	0.00 (%)
OWOX BI Attribution	0.00 (%)
Serptracker	0.00 (%)
Smol	0.00 (%)
3PMobile	0.00 (%)
Applause Analytics	0.00 (%)
EngageMaster	0.00 (%)
Roguelytics	0.00 (%)
Instaclique	0.00 (%)
Stat Centric	0.00 (%)
Statvoo	0.00 (%)
OWOX BI Smart Data	0.00 (%)
Intempt	0.00 (%)
SearchMax	0.00 (%)
Needl	0.00 (%)

FAQ

Find answers to the most often asked questions by users.

Who are the top Web Analytics software market leaders?

Top leaders in the category for Web Analytics software are Google Analytics, FaceBook Pixel For Shop, Hotjar. Here, you can view a full list of Web Analytics tools in the market.

How many companies use Web Analytics software these days?

Around the world in 2023, over 6,735,667 companies are currently using one or more Web Analytics software. Out of these, there are 3,172,268 companies using Web Analytics tools that are originally from the United States .

Which company has the most significant market share in the Web Analytics software space?

The top few companies that have the most significant market share in the Web Analytics space are Google Analytics with 70.84 % of market share, and FaceBook Pixel For Shop with 12.24 % of market share and Hotjar with 3.42 % of market share . Check for other Web Analytics technologies market share here.